Posts made in September, 2014

on Sep 25, 2014

By James Doleman The very public row between Google and publisher News Corp has shown no sign of abating as the search company published a “Dear Rupert” letter online. The letter follows a previous statement in which Google mocked the News Corp complaint, which led to Rupert Murdoch posing in this pastiche of a Sun front page. Read full story › Source: The Drum...

on Sep 25, 2014

By Angela Haggerty Scottish quality titles the Sunday Herald and Scotsman have announced circulation and sales boosts following their independence referendum coverage. The Sunday Herald announced a massive 111 per cent year-on-year rise in circulation for its pre-indyref edition, taking its numbers to 49,921, although the data is unaudited. The figures follow recent ABC data which showed a one per cent rise in sales for the Sunday Herald in the first six months of the year, thought to have been boosted by the paper backing a Yes vote in May. Meanwhile, the Scotsman said sales were up 13 per cent week-on-week on 18 September, Read full story › Source: The Drum...

on Sep 25, 2014

Cadbury owner u-turns on decision to scrap CMO role just two months after overall marketing responsibility was handed to its chief growth officer. Read full story › Source: Marketing Week...

on Sep 25, 2014

Shift comes as owner William Grant & Sons plans to reframe its brands for millennials. Read full story › Source: Marketing Week...

on Sep 25, 2014

By John McCarthy Grant’s Whisky has launched ‘#IOU’, a global campaign designed to move the brand away from its conventional product-led communications to video ads targeted at millenials. The #IOU campaign has kicked off with a short film distributed exclusively online in the form of PR and social media buys and event activations which will run until 2015. The video, created by London-based agency FCB Inferno and directed by Bafta-nominated director Yann Demange, followed a group of friends as they supported each other through a series of strange, yet life affirming, experiences with the intention of celebrating the many things that friends owe each other. Furthermore, Read full story › Source: The Drum...