By Angela Haggerty Future Ad Labs has appointed Ebuzzing’s MD and global VP Paul Coggins as CEO. Following the appointment, Future Ad Labs co-founder Howard Kingston will become chief marketing officer and focus on business growth. Kingston said: “As Future Ad Labs moves into its next stage of international expansion, Paul is the ideal person to build on our great success to date and steer the company’s growth.” Coggins added: “I’m really excited to continue building on this fast-growing success story.” Future Ad Labs pioneered the PlayCaptcha, an interactive alternative to traditional text-based captchas which are designed to prevent bots and spam from interacting with websites. Before his Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Molson Coors has retained ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review. Work for the company will include handling media planning and buying for brands such as Carling, Cobra and Coors Light. Andy Cray, director of brands at Molson Coors, said: “Our industry is constantly evolving and innovation will continue at pace. “At Molson Coors we want to work with partners that can deliver thought leadership and industry leading media buys, which content our brands with consumers and shoppers.” Mark Howley, group MD of ZenithOptimedia added that he was “proud” to be given the responsibility, while Kinetic Read full story › Source: The Drum...
Read MoreBy John McCarthy The European Union’s (EU) antitrust commissioner is poised to green light Facebook’s proposed $19bn acquisition of Whatsapp, which will grant the social network the power to finalise its deal with the messenger app, according to Reuters. The agreed fee of $19bn will be the biggest in Facebook’s decade-long history and will see the site overtake the popular mobile messenger service Whatsapp. The move comes after Whatsapp became more widely downloaded than Facebook messenger on the mobile platform at the end of 2013. The communication app will grant the social network access to its user base of nearly half a billion individuals Read full story › Source: The Drum...
Read MoreBy Louise Jack Karmarama has appointed Jim Kelly as non-executive director. Read full story › Source: Campaign...
Read MoreBy Staff Writer BBH New York founder, Cindy Gallop is to guest edit a forthcoming edition of The Drum. Gallop, who was a keynote at The Drum Live in July, has overseen the next issue of The Drum, released on 1 October, as part of the publication’s Advertising New York activity and expansion into the US. The issue will include several features that aim to look towards the future of the marketing services industry, including a focus on how advertising approaches used today will be disrupted by technology and media platforms that are dictating change, a re-evaluation of gold standard creativity and insight Read full story › Source: The Drum...
Read More
Industry News