Posts made in September, 2014

on Sep 25, 2014

By Natalie Mortimer Budget gym company The Gym Group has appointed Dinosaur as its new brand and creative marketing agency to differentiate the brand from “the ‘me-too’ shouts” in a noisy marketplace. Dinosaur will work closely alongside The Gym Group’s media and PR agencies to support the business with strategic brand development, creative marketing, acquisition and retention marketing and CRM. Jim Graham, chief operating officer of The Gym Group, commented: “A testament to our current brand position, identity and creative execution is the growth we have experienced in the last seven years – with rapid progression from one gym to over 50. “We recognise, however, Read full story › Source: The Drum...

on Sep 25, 2014

By James Doleman MailOnline head of US operations Jon Steinberg has said he is hoping brands will pay £65,000 per native advertisement thanks to a guarantee of 450,000+ page views. The native advertising will be clearly identified, however, unlike some publications who ensure that editorial staff don’t take on writing commercial pieces, MailOnline will use the same journalists for both leading to the possibility of “blurred lines” between both sets of content. In an interview with the Financial Times, MailOnline head Martin Clark added that his aspiration is for the website to be “as profitable as the newspaper”, which brings in a surplus of Read full story › Source: The Drum...

on Sep 25, 2014

By Natalie Mortimer Hootsuite is set to integrate new voice technology into its social platform after acquiring social telephony start-up Zeetl. The idea is to use Zeetl’s technology, which allows brands to better control their image online and take support conversations offline, to improve customer service teams using Hootsuite. The technology negates the need for a customer to follow and message a company when they need information. Instead, when a customer tweets or posts an enquiry the company can post a unique link which is publicly available but accessible only to the specific customer through authentication. Once the link is opened, the customer is provided with Read full story › Source: The Drum...

on Sep 25, 2014

By Natalie Mortimer Hootsuite is set to integrate new voice technology into its social platform after acquiring social telephony start-up Zeetl. The idea is to use Zeetl’s technology, which allows brands to better control their image online and take support conversations offline, to improve customer service teams using Hootsuite. The technology negates the need for a customer to follow and message a company when they need information. Instead, when a customer tweets or posts an enquiry the company can post a unique link which is publicly available but accessible only to the specific customer through authentication. Once the link is opened, the customer is provided with Read full story › Source: The Drum...

on Sep 25, 2014

By Louise Jack Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland. Read full story › Source: Campaign...