By Adam Reed Brands have to trust content creators and relinquish control if they are to make the most of the massive demand for online video, the UK head of Maker Studios told an audience at Social Media Week. “The moment that you try to control it, it won’t work”, said Dan’l Hewitt, UK managing director of Maker Studios, a collective that represents more than 55,000 creators across the world. “Brands have to be able to let go and trust creators to know what will fly.” Jessica Elvidge, a creative Strategist at YouTube, agreed. “Everyone [brands] has heard of these guys and wants a Read full story › Source: The Drum...
Read MoreBy John Glenday Ogilvy Sydney has added further digital grunt to its team after snapping up Bullseye, the integrated digital marketing and technology services agency. The move will see Ogilvy take a 100 per cent stake in the antipodean firm, which employs 100 staff across three offices in Sydney, Melbourne, Auckland and Indonesia, including an offshore production facility. This will see all staff work under the Ogilvy banner although Bullseye Digital (New Zealand) will retain its brand identity whilst Bullseye’s managing director, Jason Davey, would move into a senior management role to oversee integration and all digital output. Ogilvy Australia’s CEO David Fox said: ““This acquisition Read full story › Source: The Drum...
Read MoreBy John Glenday Apple is facing fresh criticism today after it was forced to abort the roll-out of its latest iOS8 software following reports that the buggy software was corrupting users phones. Reports have been circulating that iPhone 6 who had downloaded the software update were subsequently unable to make calls from their devices or activate the built-in Touch ID fingerprint scanner. Following these reports Apple immediately cancelled the release and apologised to anyone affected. In a statement Apple said: “We have a workaround for iPhone 6 and iPhone 6 Plus users who lost cellular service and Touch ID functionality today after updating to iOS 8.0.1. Read full story › Source: The Drum...
Read MoreBy Paul Frampton Havas Media chief executive, Paul Frampton offers his own views on the impact that the rise of programmatic advertising can have on the out of home (OOH) sector. Much of the talk in the world of programmatic trading is around the inevitable expansion beyond digital into other media such as TV, radio and OOH. The latter is particularly interesting as digital inventory already accounts for almost 25 per cent of OOH ad spend and this will probably double within three years. But ‘programmatic’ is probably at best a misleading term, given its very specific digital heritage, and at worst a misnomer. Read full story › Source: The Drum...
Read MoreBy Paul Frampton Havas Media chief executive, Paul Frampton offers his own views on the impact that the rise of programmatic advertising can have on the out of home (OOH) sector. Much of the talk in the world of programmatic trading is around the inevitable expansion beyond digital into other media such as TV, radio and OOH. The latter is particularly interesting as digital inventory already accounts for almost 25 per cent of OOH ad spend and this will probably double within three years. But ‘programmatic’ is probably at best a misleading term, given its very specific digital heritage, and at worst a misnomer. Read full story › Source: The Drum...
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