By James Swift WPP’s third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company’s trading report. Read full story › Source: Campaign...
Read MoreBy Seb Joseph The fresh calls for calorie counts on alcohol labels stem from a report commissioned by the Royal Society for Public Health. The survey of more than 2,000 UK adults found that eight out of ten did not know or guessed incorrectly the calorie content of a large glass of wine – which is on average between 150 and 200 calories. Of those adults who do drink, nearly 10% of their daily calorie intake comes from alcohol, according to the RSPH, which adds that calorie counts would help people make “informed choices” before they buy. Over two thirds (67%) said they “actively Read full story › Source: Marketing Week...
Read MoreBy Russell Parsons The banking group set out its ambitious target in February as part of its long-term effort to remould its business following a tax-payer bailout in 2008. Changes include an end to so-called “sweetner deals” – incentives made to prospective customers not offered to existing customers. In a statement to announce its quarterly results, RBS says Net Promoter Scores (NPS) for its Royal Bank of Scotland brand’s personal banking business have increased to -4 from -17 in September 2013. Natwest has also enjoyed an uplift – to 7 from 4 a year earlier. The company says the Royal Bank of Scotland Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Christie’s auction house has introduced a buy-it-now button to some of its lots as the 250 year-old company aims to modernise its business. Taking a leaf out of eBay’s books, the luxury outlet will let consumers bypass the bidding process so they can immediately buy products at a set price. The site will offer a higher calibre of goods than eBay, with some items set to go for tens of thousands of pounds. A total 42 lots will be made available to wealthy consumers before the firm’s interiors auction on 9 December. The ‘Christie’s Buy or Bid’ campaign includes a fossilised deer and Read full story › Source: The Drum...
Read MoreBy Direct Marketing News But that doesn’t stop them from sharing information with certain sectors. Read full story › Source: DM News...
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