By Seb Joseph BT Sport has angered Manchester City fans after some deemed its latest advert a “disgrace” for featuring an expletive-riddled chat about the club usually sung by rival Manchester United fans. The broadcaster has turned the traditional Christmas Carol scene on its head for its latest campaign, replacing the festive fare usually sung by a choir with a myriad of football chants. It aims to inject some humour into the advertising for the channel’s Premier League December games as it looks to laud its own lineup over rival Sky Sports own. Some City fans have not seen the funny side and Read full story › Source: The Drum...
Read MoreBy Seb Joseph BT Sport has angered Manchester City fans after some deemed its latest advert a “disgrace” for featuring an expletive-riddled chat about the club usually sung by rival Manchester United fans. The broadcaster has turned the traditional Christmas Carol scene on its head for its latest campaign, replacing the festive fare usually sung by a choir with a myriad of football chants. It aims to inject some humour into the advertising for the channel’s Premier League December games as it looks to laud its own lineup over rival Sky Sports own. Some City fans have not seen the funny side and Read full story › Source: The Drum...
Read MoreBy Seb Joseph Samsung has unveiled a new app that promises to help autistic children better express their emotions. The “Look at Me” app uses photos, facial recognition technology and games to help kids gauge emotions, consequently improving their social and facial recognition skills. Many autistic children struggle to make or sustain eye contact with others and the app aims to gamify how they can improve and ultimately gain confidene in their communications skills. Learning is based around several missions on the app that advise parents and kids to play for up to 20 minutes each day. Parents can share their experiences via the app’s community Read full story › Source: The Drum...
Read MoreBy Seb Joseph Sony has acknowledged it has been “affected” by disruptions to its online gaming network, assuring disgruntled gamers that the disruption is “temporary” and not caused by their console. The electronics company stopped short of naming the source of the incident, which has been claimed by hacker group Lizard King. However, the admission an external issue has affected it forms the crux of Sony’s first coordinated response since the attacks happened on Christmas Day. In a statement Catherine Jensen, vice president of SCEA Consumer Experience, said: “The video game industry has been experiencing high levels of traffic designed to disrupt connectivity and online Read full story › Source: The Drum...
Read MoreBy Seb Joseph Netlfix is coming to micro-blogging site Tumblr in a bid to extend the number of ways fans can engage with the brand. The streaming service debuts on Yahoo’s social network from January, teasing the arrival with a countdown and online video. A post on the site reads: “Waiting is the worst. We are officially counting down. Netflix is coming to Tumblr January 2015”. The teaser is accompanied by a promotional video, although neither offers any explanation as to what a Netlfix Tumblr account will offer fans. It is likely the upcoming profile will follow the template set by other brands on Tumblr, Read full story › Source: The Drum...
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