Posts made in December, 2014

on Dec 30, 2014

By Direct Marketing News Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout. Read full story › Source: DM News...

on Dec 30, 2014

By Jessica Davies This year The Drum has interviewed some of the media and marketing industries’ leading female figures from brands including Levi’s and Mondelez to media owners such as the Guardian, Channel 4 and tech giants Facebook and Google. Each aired their views on a variety of issues from the gaping gender divide in the market, to the war on talent, and what has most inspired them most in their jobs, as well as what they have most feared. As we circle in on another new year The Drum has rounded up some of the best interviews and quotes from these brilliant ladies, who Read full story › Source: The Drum...

on Dec 30, 2014

By Jessica Davies Energy efficiency brand Entu has rolled out its first ever TV ad to promote keeping warm for less as temperatures continue to tumble this winter. The company, which provides products including solar panels, A-rated windows and cavity wall insulation, has brought in TV and radio journalist Mike Sewell to front the campaign. Entu, which recently floated on the London Stock Exchange and was valued at £65m, has kicked off the campaign to help raise awareness of how consumers can reduce their energy bills, which continue to climb, by using certain products or adopting energy saving habits. Entu chief executive Ian Blackhurst, said: “The Read full story › Source: The Drum...

on Dec 30, 2014

By Staff Writer This year Pepsi has dropped the traditional firework effect to celebrate the start of the New Year, in favour of a chain reaction effect using ping pong balls, mouse traps, and an explosion of colour. The drinks giant released the video on its YouTube channel yesterday (29 December) and has already clocked up nearly 70,000 views overnight. It used 2,014 mouse traps in the video and 2,015 Ping Pong balls to set off an eye-catching and highly visual chain reaction, all in the brand’s colours of red and blue and white. The project, which took three months to plan, was captured in a Read full story › Source: The Drum...

on Dec 30, 2014

By Direct Marketing News Marketers beware: even “direct marketing” can get caught up in spam traps. Read full story › Source: DM News...