Posts made in December, 2014

on Dec 30, 2014

By Jessica Davies Bookmakers William Hill, Ladbrokes, Coral and Paddy Power have revealed their first wave of ads featuring more prominent responsible-gambling messages – the first activity to come out of the new, independently formed watchdog Senet Group. The bookmakers set up the group in September in response to public concern on gambling on gambling in advertising, and pledged to carry strong responsible-gambling messaging on all TV and online advertising as well as ads inside betting shops from 1 January 2015. The new message – “When the Fun Stops, Stop” – will feature on all advertising run by members of the Senet Group, and are Read full story › Source: The Drum...

on Dec 30, 2014

By Jessica Davies US sportswear brand Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal widely estimated to be worth £15m. The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the brand as well as appear in its marketing campaigns. He will also make public appearances for the brand, beginning in January 2015, and participate in global training and tennis activations. Murray, who is ranked number six in the world, said he is “honoured and excited” to be joining the brand to help them Read full story › Source: The Drum...

on Dec 30, 2014

By Alison Millington The hospitality company is looking to change the negative connotations surrounding strangers by giving $10 to 100,000 of its most engaged guests and hosts starting 30 Dec in hopes they will use the money as part of an act of kindness. The campaign is part of what the company calls a “global movement to help break down the taboo of strangers”. The brand is asking members to document their experiences using the hashtag #OneLessStranger across social platforms, while a microsite will showcase a number of the good deeds. Holly Clarke, EU marketing manager for Airbnb, told Marketing Week: “More and more Read full story › Source: Marketing Week...

on Dec 30, 2014

By Jessica Davies Taxi services Uber and Lyft have paired up with Mothers Against Drunk Driving (MADD) for New Year’s Eve, when they will donate $1 for every one spent on a ride home that night. The promotions, aimed at helping reduce the likelihood of drink-driving accidents on New Year’s eve, will begin from 6pm on 31 December and end at 6am on 1 January 2015. Those who enter the promotion code MADDNYE when booking a cab on New Year’s Eve will trigger the donation. Last year 70 people died on 31 December due to drunk-driving and this year the companies hope to help the charity Read full story › Source: The Drum...

on Dec 30, 2014

By Jessica Davies AirAisia chief executive Tony Fernandes has taken to Twitter to express his distress and offer condolences to families after possible debris of its missing plane were spotted at sea. The missing AirAsia Flight QZ8501, carrying 162 people from Surabaya in Indonesia to Singapore, disappeared on Sunday (28 December). Fernandes and the airline have been releasing updates on the progress made in the search via their respective Twitter feeds. Now the some 30 ships and 15 aircraft reported to be involved in the search operation for the plane, have spotted objects which could belong to the plane in the Java Read full story › Source: The Drum...