Posts made in December, 2014

on Dec 30, 2014

By Katie McQuater Creative technologists are responsible for all kinds of weird and wonderful inventions to fuse the best of creativity and technology, so The Drum caught up with a few of them to find out what’s on their desk, what inspires them and what’s getting them wired up for the year ahead. We’ve already heard from Dare’s Charlie Perrins, Kumi Tominaga and Joe Wolff of R/GA New York and Scott Ross at DigitasLBi. Now we catch up with Simon Mogren, director of design, experience and innovation, BBDO New York. Read full story › Source: The Drum...

on Dec 30, 2014

By Seb Joseph Budweiser brewer AB Inbev has expressed an interest in using alcohol-free beers to win over health-conscious younger drinkers as part of wider efforts to overcome volume declines fuelled by shifts in demographics and consumer preferences. The brewer already produces Beck’s Blue, which it claims is the UK’s most popular alcohol-free beer, and believes there is an increasing normality of drinking these types of brews as an alternative to consuming alcohol. While there is no imminent announcement regarding the trend, AB Inbev pointed to the success of its Beck’s variant, which saw volume sales climb 16.4 per cent and 11 per cent Read full story › Source: The Drum...

on Dec 29, 2014

By Direct Marketing News “We’ll take your returns,” the Postal Service tells America in the denouement of its holiday advertising campaign. Read full story › Source: DM News...

on Dec 29, 2014

By Direct Marketing News Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android. Read full story › Source: DM News...

on Dec 29, 2014

By Gillian West Public Health England (PHE) has warned smokers that roll-ups are just as harmful as their manufactured counterparts. The anti-smoking initiative comes as public health officials revealed that the number of male smokers using roll-ups has more than doubled since 1990, rising from 18 per cent to 40 per cent in 2013, and the number of women smoking mainly roll-ups has increased from two per cent to 23 per cent in the same period. Created by Dare, the campaign shows the damage done to the brain, bones, muscles, teeth and eyes. “Significant numbers of smokers are now using roll-ups without realising Read full story › Source: The Drum...