Posts made in December, 2014

on Dec 29, 2014

By Gillian West More than two million downloads in just four days has made controversial comedy ‘The Interview’ Sony’s most-downloaded title of all time. Following its release on 24 December the film has made back a third of its $44m (£28m) budget, raking in $15m (£9.6m). Starring James Franco and Seth Rogen the film tells the tale of a fictional plot to kill North Korean leader Kim Jong-un and had previously been pulled following a cyber attack on Sony which lead to security fears. Sony’s decision to cancel the film’s release attracted widespread criticism with President Barack Obama weighing in on 19 December Read full story › Source: The Drum...

on Dec 29, 2014

By Gillian West Outgoing Ofcom chief executive Ed Richards has expressed concerns about the government’s relationship with Rupert Murdoch’s companies. According to reports Richards was said to be “surprised” at the informality of contact between executives at Murdoch’s companies and ministers during News Corporation’s failed bid for BSkyB in 2011. Speaking to the Independent Richards said: “What surprised everyone about it – not just me – was quite how close it was and the informality of it and the extent to which it featured certain companies a lot more than others. There was a widespread concern about the balance.” Richards also revealed that Read full story › Source: The Drum...

on Dec 29, 2014

By Gillian West Brittany Ferries is positioning itself as the premium ferry and holiday operator to France and Spain with integrated campaign – ‘Discovered anything lately?’ – spanning TV, digital and press. Created by Bray Leino, the campaign builds on last year’s which told consumers that ‘curiosity can take you anywhere’. Richard Price, head of marketing at Brittany Ferries, commented: “January remains a key time for planning holidays, especially for families with school age kids, so we want to reach out to this audiences with the aim of getting on their radar for both our key destinations and our travel genre. We believe Read full story › Source: The Drum...

on Dec 29, 2014

By Andrew Boulton Not long ago I wrote a piece for The Drum suggesting that we shouldn’t be afraid to employ copy that asks the reader to think a little bit harder. Typically, like many of my poorly-reasoned arguments, events have caused it to crash to the ground like a glue-sniffing pigeon. Or, perhaps less dramatically, I’ve come across a particular example where ‘challenging’ copy is being grossly misused – namely, Christmas adverts for premium fragrances. This niche little pocket of the form is not a new phenomena. In fact, at about this time last year, I wrote another piece for The Drum that proposed Read full story › Source: The Drum...

on Dec 29, 2014

By Staff Writer This excellent film features a version of Radiohead’s Creep as we see a number of homeless people who have been decked in Christmas lights. They become both isolated individuals seeking some small comfort and connection with the season, and icons that are impossible for us to turn away from. Beings whose appearance sets them apart from us and unites them with us. Creative Agency: Ogilvy & Mather Japan CCO: Ajab Samrai Creative Director: Ricardo Adolfo Creative: Ricardo Adolfo / Joel Cruz / Francesca van Haverbeke/ Ajab Samrai Film Production: ASD Lionheart Director: Dan Nathan Producer: Anthony Taylor Photography: John Pardue Editor: Julian Tranquille @ Cut+Run Post Production: Andy Brown @ Read full story › Source: The Drum...