By Gillian West Irn-Bru has followed the success of its ‘personalised’ bottles with the launch of tartan-clad bottles to celebrate the soft drinks brand’s ‘Bru’s Your Clan?’ campaign. With 57 different types of tartan covering up to 11,000 different surnames to choose from the bottles will be in store in time for Hogmanay celebrations. Those who don’t have Scottish roots will be able to join ‘Clan Bru’ complete with its very own Irn-Bru tartan. “For a limited time we’re dressing our bottles in some of Scotland’s best known and well-worn tartans to celebrate our rich heritage,” explained Adrian Troy, head of Read full story › Source: The Drum...
Read MoreBy Gillian West Welcome to The Drum Creative Showcase. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (21 January) in the Creative Showcase spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 5 January to guarantee your favourite makes it into the printed magazine. To submit work for Read full story › Source: The Drum...
Read MoreBy Russell Parsons A new online video attempts to demonstrate how smoking causes a slow and steady rotting of internal organs by showing a man spitting out sticky blood and stomach lining whilst puffing on a cigarette. The ad, part of a £2m campaign, follows PHE commissioned research that found significantly higher rates of bone, brain, teeth and eye damage among smokers. Roll-ups are featured in an attempt to debunk the myth that they are not as unhealthy as cigarettes. The ad is the third New Year push since PHE and before it the Department of Health returned to shock ads to encourage smokers to Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News What exactly does opt-in mean? Read full story › Source: DM News...
Read MoreBy Direct Marketing News Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General. Read full story › Source: DM News...
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