Posts made in January, 2015

on Jan 30, 2015

By Gurjit Degun Budweiser’s Super Bowl ad “lost puppy” has topped this week’s Campaign Viral Chart, which features several spots created for the game on Sunday. Read full story › Source: Campaign...

on Jan 30, 2015

By James Swift Robert Webb, the comedy actor, returns in the Post Office’s campaign for sub brand Post Office Money. Read full story › Source: Campaign...

on Jan 30, 2015

By Staff Campaign US is hosting its very own Super Bowl party, and you’re invited. Read full story › Source: Campaign...

on Jan 30, 2015

By John Glenday Google has brushed off the failure of its Google Glass system by posting a 30 per cent rise in fourth quarter profits to £3.16bn, despite revenues rising just 15 per cent to $18bn – below analysts’ estimates. The rise of the dollar hurt Google’s final figures, depressing its revenues by as much as $541m due to unfavourable exchange rates. Investors fret that Google is struggling to translate its desktop advertising success into the mobile arena, a sector which is rising to increased prominence as consumers switch from PCs to their smartphones and other mobile devices. Jon Myers, managing director of ad Read full story › Source: The Drum...

on Jan 30, 2015

By Seb Joseph Super Bowl advertisers are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not just reach in the weeks leading up to the game. At $4.5m per 30 seconds, commercial time during this year’s Super Bowl on Sunday (1 February) is by far the most expensive air time on television in the world. But it is no longer just a three-hour event in the evening. It has become a three to four week dash for advertisers, leveraging more channels in the run up and beyond the match itself. TV is still the Read full story › Source: The Drum...