By John Glenday Newspaper publishers have reacted angrily to plans by the BBC to further expand its local news output, despite repeated accusations that it retains an unfair competitive advantage from public funding which is threatening the viability of private publishers. Regional newspapers have borne the brunt of cutbacks and readership declines in recent years as people migrate online to receive their daily news fix, principally through the BBC and websites of the national press. This has left many more local titles struggling to fight their way out of the back of the couch and regain readers. In a recent report the BBC committed itself to Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak BT has set out it plans to bring ‘ultrafast’ broadband to the UK while the company reported a pre-tax profit increase of 12 per cent at £694m during its third quarter last year. In delivering its quarterly results, chief executive Gavin Patterson talked about his ambition to deploy “G.fast broadband” across the UK with two pilot schemes set to proceed this summer in order that BT can deliver ultrafast speeds of up to 500Mbps to most of the UK within a decade, with initial plans scheduled from 2016/17. Patterson described BT as being “a world leader” in fibre innovation and Read full story › Source: The Drum...
Read MoreBy Ed Owen MPM is launching a campaign for its Encore pet food brand, after hiring the Cheshire-based Driven to work on its Encore and Applaws ad accounts. Read full story › Source: Campaign...
Read MoreArts Council chair Sir Peter Bazalgette calls on design and advertising sectors to look beyond themselves to power ‘proper industry strategy’
By Jennifer Faull Chair of Arts Council England Sir Peter Bazalgette has called on the numerous sectors which form the creative industry in Britain to look beyond themselves and come together to inform a “proper strategy” for the industry. Speaking at the Advertising Assocation’s Lead conference yesterday (29 January), Bazalgette cited recent figures from Deloitte. The creative industry as a whole is growing 10 per cent year on year (three times the rate of the British economy) and has created employment at six times the rate of the British economy. “But beyond economic value, it defines our culture, conversation, national identity and brand abroad. It Read full story › Source: The Drum...
Read More'Find the trigger,' to expand your business states American Express Open's executive of client acquisition
By Nesh Pillay The key to expanding your business, is knowing how to “find a trigger”, according to senior vice president & general manager, American Express Open acquisition and prospect engagement, Audrey Henley. Speaking at the Advertising Club of New York’s Measurement Now event, Henley said of her company: “Our business is to help businesses do business.” Amex Ooen caters to the 26 million small businesses in America that employ half the private sector. While Amex Open has many competitors, its goal is to “stand out from the crowd” by using a different approach to customer acquisition. “Throwing money at a problem doesn’t necessarily get us Read full story › Source: The Drum...
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