Posts made in January, 2015

on Jan 30, 2015

By Lynda Relph Knight When property developers take on site architects other building professionals tend to be the main beneficiaries. But in the case of London’s White City redevelopment, a host of other creative agencies will gain from the intervention in the former BBC Television Centre by Stanhope and its development collaborator Mitsui Fudosan. Read full story › Source: The Drum...

on Jan 30, 2015

By John Glenday A landmark moment for the economy could occur within weeks when economists predict that digital transactions will overtake the exchange of notes and coins for the first time. Analysis seen by The Times newspaper suggests that the pivotal moment could be reached in the UK as early as March on the back of a surge in demand for contactless credit cards and bank transfers. This growth has seen reliance on hard cash steadily diminish in recent years, in lock step with digital alternatives. Illustrating this change the Payments Council calculate that 400m fewer cash transactions will be conducted this year than in 2014. Read full story › Source: The Drum...

on Jan 29, 2015

By Stephen Lepitak Snickers has released is Super Bowl commercial early for the first time, with the new 30 second spot featuring The Brady Bunch and Machete star Danny Trejo. The advert, created by BBDO New York, continues the ‘You’re Not You When You’re Hungry’ campaign. The campaign also sees a surprise appearance by actor Steve Buscemi in potentially his most unlikely role to date. Snickers made the decision to release the advert in full after the teaser reached 2.5 million social engagements. Read full story › Source: The Drum...

on Jan 29, 2015

By Jennifer Faull Representatives from the Conservative, Labour and Liberal Democrat parties attending the Advertising Association’s Lead conference yesterday (29 January) were unanimous in support of a ban to branding on cigarette packs. Ahead of the official vote to enforce the ban, scheduled for May 2016, Maria Miller, Conservative MP and former Culture Secretary of State, revealed she was in favour of plain packaging believing it will help change the way people use those products. Similarly, Labour’s Shadow Minister for Culture and the Digital Economy Chris Bryant said one of the most important votes he has made in parliament was for the ban Read full story › Source: The Drum...

on Jan 29, 2015

By Nesh Pillay The key to expanding your business, is knowing how to “find a trigger”, said senior vice president & general manager, American Express Open acquisition and prospect engagement, Audrey Henley. Speaking at the Advertising Club of New York’s Measurement Now event, Henley said of her company: “Our business is to help businesses do business.” Amex OPEN caters to the 26 million small businesses in America that employ half the private sector. While Amex Open has many competitors, its goal is to “stand out from the crowd” by using a different approach to customer acquisition. “Throwing money at a problem doesn’t necessarily get us an Read full story › Source: The Drum...