By Nesh Pillay Listening and responding is key to successful marketing, according to Kirk Thompson, Ihop’s vice president of marketing at an Ad Club of New York conference earlier today Thompson shared the secrets to the successful pancake chain’s journey from being a household name among baby boomers to being a household name among millennials. In order to make this shift relatively seamlessly, brands need reevaluate how they gather data, and what they do with that data, he said. “Data is not just a scorecard,” Thompson said. “It’s insight to us.” Simply knowing the basic demographics—location, age, gender– of consumers is no longer very helpful. Rather, Thompson Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Dell’s managing editor, Stephanie Losee, explains how to build audience trust with content. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Dell’s managing editor, Stephanie Losee, explains how to build audience trust with content. Read full story › Source: DM News...
Read MoreBy John McCarthy Amazon has launched a new cloud-based email and calendaring service in a bid to tackle Microsoft’s dominant share of workplace communications. The e-commerce giant claims that the new service, called WorkMail , offers users a more simplified way for users to email, manage contacts, share calendars and book resources. It is compatible with client software like Outlook and provides end to end encryption for users. The system, created by Amazon Web Services (AWS), will cost users $4 a month but will come with 50GB of cloud space for subscribers. Furthermore, it can also be integrated with mobile devices enabling employees to access Read full story › Source: The Drum...
Read MoreBy Conor Cartwright For me, of the many envy-inducing Super Bowl spots I’ve seen, Google’s “Parisian Love” is one that stands as exemplary. It was bold in its simplicity, truly different from its foundation and inextricably linked to the product it was selling. It shirked most Super Bowl spot conventions and in the process found a simple, human story that married the nerdy tech behind Google Search with the real world. Read full story › Source: The Drum...
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