By John McCarthy Kids TV channel Nickelodeon will be the latest broadcaster to offer a direct-to-consumer streaming service to expand its global audience. The channel which boasts kids’ favourites ‘Dora the Explorer’ and ‘SpongeBob SquarePants’ has announced that it will make itself more accessible to non-cable subscribers by launching a subscription based streaming service in the coming year. In a statement provided to the New York Times, Philippe Dauman, chief executive of Viacom, owner of Nickelodeon, MTV and Comedy Central and more, said: “We want to satisfy the demand that is coming from the viewers out there. “They have an insatiable appetite for great content, they Read full story › Source: The Drum...
Read MoreBy Sparks & Honey There is no question that in today’s world, people reward brands who are able to understand and respond to external forces in real time. From a simple piece of content to evolving product features, responding with agility to shifts in cultural trends is the defining trait of brands who aim for cultural relevance as their source of competitive advantage. The following five trends were identified from the daily culture briefings at Sparks & Honey. In January alone we covered over 800 stories in our briefings which were selected from a pool of over thousands of trending and/or fringe signals. Moving Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Read full story › Source: DM News...
Read MoreBy Natalie Mortimer Earlier this week Apple posted the biggest quarterly profit ever made by a public company – an eye-popping $18bn (£11.8bn). While there is no refuting the technology giant’s unprecedented financial success, Apple’s ability to innovate in the sector has oft been the subject of criticism. The small tweaks that saw the iPhone 4s become the iPhone 5 along with the dimensionally different iPad Mini led frustrated consumers and industry experts to question whether Apple, in the words of its old tagline, was really thinking differently. After all, Samsung and Sony have both already leapt in to the wearable fray, pipping Read full story › Source: The Drum...
Read MoreMy Favourite Super Bowl ad: Old Milwaukee - Will Ferrell Super Bowl - Dan Kenneally, art director, Droga5
By Staff Writer Old Milwaukee’s Will Ferrell spot was only a regional buy, but it tops my list because it spread like wildfire online after the game. They used Will Ferrell in the dumbest, least efficient way possible, and that’s what made it amazing. No budget, strategy, tagline, story, dialogue or puppies, and it managed to be one of the funniest commercials ever. Read full story › Source: The Drum...
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