By Thomas Hobbs Time to evolve The concept of advertisers moving beyond just meeting the demands of the ASA for ads to be ”more legal, decent, honest and truthful,” and to start to forge more ethical relationships with consumers, was a consistent theme throughout the day. Internet Advertising Bureau’ chairman, and Lead regular, Richard Eyre said 81% of Brits believe ad agencies can make a profit while still contributing positively to society. “Ethical actions are not the enemy of pragmatic business decisions,” he urged. Tim Lefroy, chief executive of the Advertising Association, meanwhile, revealed that although 81% of MPs agree the advertising industry is an important Read full story › Source: Marketing Week...
Read MoreBy Maisie McCabe Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Read full story › Source: DM News...
Read MoreBy Conor Cartwright In a move mimicking the successful Compare the Market campaign, Confused.com is giving customers the chance to get their hands on their very own free Brian toy with every purchase of car or home insurance through the site. Brian the Robot, star of Confused.com’s television advertising campaign, was first unveiled in June 2013 and has proved popular with consumers, attracting a Twitter following of over 36,000. In addition, a ‘Talking Brian’ app was launched in August and has gone on to amass more than 148,000 downloads. Developed in partnership with ATOM Marketing, the pull-and-go toy will be available from 1 February and will Read full story › Source: The Drum...
Read MoreBy John McCarthy Reebok has kicked off the ‘Become More Human’ fully-integrated marketing campaign aimed at saluting a “new breed of athlete” using fitness to transform their immediate community. The sports apparel giant released the “Freak Show” ad to acknowledge that tough fitness as a lifestyle is not always understood. The video showcased the intense lengths many individuals go to. The 60-second spot was directed by AG Rojas in partnership with Venables Bell & Partners and can be viewed on the ‘Be More Human Experience‘ hub, accessible with desktop, tablet and mobile device. Matt O’Toole, Reebok brand president, said: “Reebok believes that by Read full story › Source: The Drum...
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