Posts made in January, 2015

on Jan 29, 2015

By Alison Millington The restaurant has seen two years of sales declines in the US, its biggest market, under its current leadership, and CEO Don Thompson has paid the price. Today (29 January), he announced his retirement from the company after two and a half years in the role and 24 years with McDonald’s. The company’s latest quarter results, announced on Monday (26 January), were lower than expected, with a profit decline of 21% year on year and total revenues for the quarter down by 7.3%. As recently as Monday, Thompson was laying out the company’s marketing plans that he hoped would push sales Read full story › Source: Marketing Week...

on Jan 29, 2015

By Direct Marketing News One chief marketer explains how a combination of marketing strategy and innovative technology can lead to satisfied customers and increased sales. Read full story › Source: DM News...

on Jan 29, 2015

By Conor Cartwright Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Created by Keith Schofield at BBDO, the 90 second slot features three friends – including ‘So You Think You Can Dance’ star D-Trix – playing computer games in a dusty basement before sharing a couple of cans of Kickstart together. The energy drink has a startling effect on the buddies as they each Read full story › Source: The Drum...

on Jan 29, 2015

By Conor Cartwright Mtn Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Created by Keith Schofield at BBDO, the 90 second slot features three friends – including ‘So You Think You Can Dance’ star D-Trix – playing computer games in a dusty basement before sharing a couple of cans of Kickstart together. The energy drink has a startling effect on the buddies as they each Read full story › Source: The Drum...

on Jan 29, 2015

By John McCarthy The BBC has retained the rights to the Barclays Premier League football highlights through to 2018. The show, which is this year celebrating its 50th anniversary, will continue to be broadcast on BBC One on Saturday evenings, followed by its Sunday morning repeat, MOTD2, Football Focus and a new midweek magazine show airing on BBC Two. The whole programming schedule will be available on the BBC iPlayer. Match of the Day reaches a cumulative audience of 33 million, with nine million each weekend catching presenter Gary Lineker and pundits including Alan Shearer. Barbara Slater, director BBC Sport, said: “We’re delighted to retain Read full story › Source: The Drum...