By John McCarthy Sky is to open up mobile package deals to its customers in partnership with Telefónica UK. The multi-year deal will grant Sky customers wholesale access to 02’s 2G, 3G and 4G services, with the first mobile deals set to launch in 2016. The move will see Sky enter the market as a quad-play telecom firm, expanding its mobile carrier settings to Sky Go – Europe’s leading mobile TV service with 5.7 million registered users. Jeremy Darroch, group chief executive of Sky, said: “As the UK’s leading brand for home entertainment and communications, Sky has a proven ability to launch new services, at scale. Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Joulberry, the bespoke jewellers and Perfectone, the health and fitness startup are the founding clients for social mobile agency. Puzzle, opened by Jam’s former head of mobile, Dan Beasley. The agency, which has another two clients it refused to reveal, was founded after Beasley, a partner at Jam, left the Engine Group last year with the aim of delivering strategic services, UX and design as well as development and media planning and buying. “Mobile is now a fundamental component of any modern marketing strategy, yet for many businesses a compelling mobile strategy and partner is still the missing Read full story › Source: The Drum...
Read MoreBy Kaltrina Bylykbashi Ten digital stores will open within existing Sainsbury’s supermarkets across the UK by summer 2015, allowing customers of both brands a choice of over 20,000 non-grocery products which they can order in store via tablets or reserve online for collection at the site. There is no current statement about where the stores will be located. A company spokesman told Marketing Week that the agreement was signed last night, and an announcement of the Sainsbury’s branches that will host Argos will be released in the next month. John Walden, chief executive at Argos’ parent company Home Retail Group, says: “This strategic capability has Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Jami Laes, the head of games at Rovio, has quit to form a gaming start-up. Rovio gaming chief Jami Laes, who worked on mobile games such as Angry Birds, has quit his positon with the company. The move comes just after Rovio launched its first global campaign, tying in the five-year-old Angry Birds franchise to Burger King in a promotional partnership, as its titles struggle to gain leverage in an increasingly saturated mobile gaming industry. Despite the company’s success in forming branding partnerships, with its Angry Birds series boasting a TV show and countless toys and spin-off games, the Finnish firm Read full story › Source: The Drum...
Read MoreBy Nesh Pillay As technology evolves, so do trends in advertising. According to marketing platform Crowdtap, crowdsourcing is a trend that will be seen a lot during Super Bowl XLIX and is a strategy that is here to stay. In a poll of more than 6,000 Americans, Crowdtap found that 61 per cent of consumers will update their Facebook statuses if asked to interact socially by a Super Bowl ad. “In the advertising world, marketers are using crowdsourcing to empower crowds to market with them, instead of at them,” said Crowdtap CEO Sean Foster. “This could mean involving consumers in a collective brainstorm on new Read full story › Source: The Drum...
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