By John McCarthy The BBC and ITV have announced that it would not be in the best interests of the UK public to include the Northern Irish Democratic Unionist Party’s (DUP) in the 2015 general election televised leaders’ debates. In two separate letters to Peter Robinson, the first minister of Northern Ireland and leader of the DUP, the broadcasters said they would breach political impartiality obligations if they were to give preference to the DUP over Sinn Fein, the Ulster Unionist Party, the SDLP and the Alliance Party. Tony Hall, BBC director general, said: “We would not be fulfilling our obligations of impartiality to the Read full story › Source: The Drum...
Read MoreBy Ed Owen Labour’s Chris Bryant won the vote of delegates at the Advertising Association’s media showdown at the Lead summit by a landslide Read full story › Source: Campaign...
Read MoreBy Staff Writer Canal+ is always a good bet for an entertaining ad, and this doesn’t buck the trend. With just fifteen minutes before the deluge begins and the Ark is sealed, Noah notices he’s short of two animals. “Where are the unicorns?” he asks a lackey with ominous calm. The lackey dashes off, and – happily – returns with the beasts. All is well… or is it? Creative Agency BETC (Paris) ECD Stéphane Xiberras Creative Director Olivier Apers Creative Aurelie Scalabre / Patrice Dumas Planner Maria Galleriu / Sarah Lemarie TV Producer Isabelle Ménard Film Production Soixante Quinze (Paris) Director Matthijs van Heijningen Producer Yuki Suga Photography Joost van Gelder Editor Jono Griffiths Post Read full story › Source: The Drum...
Read MoreBy John McCarthy NBC has announced that it has sold out of Super Bowl advertising time, having to overcome a “challenging ad sales marketplace”. With less than a week to go to the event on 1 February, time was running short for the broadcaster to sell its $4.4m 30 second advertising slots, up from the reported $4m Fox was charging last year. Three weeks ago, the broadcaster announced it had sold 95 per cent of its space, with the remaining five per cent taking a full three weeks to shift – contrasting with Fox which last year filled the schedule a full two Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Fans and marketers are flooding Twitter, raving about Sunday’s Big Game. Read full story › Source: DM News...
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