By Alison Millington Easterbook, who will take the post on 1 March, has been behind recent marketing efforts to turn around sales for the brand, including a brand refresh, menu innovation and a ramp up in digital initiatives for the restaurant. Having previously left his post as president of McDonald’s Europe in 2011, Easterbrook has recently held roles as CEO of Wagamama and of Pizza Express before returning to the golden arches in April 2013 as global chief brand officer. In a company statement, he said he is “honoured” to lead the brand and is “committed to working with our franchisees, suppliers and employees to Read full story › Source: Marketing Week...
Read MoreBrands and agencies thrash out how to break down barriers in DOOH and unlock the value of ‘right-time’ data-informed creativity
By Jessica Davies Confusion over the term ‘real time’, conflict between creative and media buying agencies, lack of OOH-dedicated trade body, and the outdated method of buying, were among the issues tackled by agencies and brands at a recent roundtable debate hosted by Posterscope. A broad spectrum of agencies, brands, outdoor media owners, and specialist start-ups gathered in London to thrash out what the remaining barriers are to take-up and how the industry must collaborate to unlock the real value of dynamic digital OOH. British Gas’ Hive, 20th Century Fox, Denstu Aegis, Starcom Mediavest, M&C Saatchi, Microsoft, AOL, Live Poster, Oceon Outdoor, and Clear Read full story › Source: The Drum...
Read MoreDeirdre McGlashan, chief digital officer for Mediacom and DTA judge advises marketers on programmatic
By Staff Writer Ahead of judging this year’s The Drum Digital Trading Awards, Mediacom’s chief digital officer, Deidre McGlashan, discusses the issues and potential that programmatic trading offers marketers and relays some advice on its best use as well as foreseeing its future. What are the main challenges in programmatic trading marketing currently and why? A lack of common currency has plagued digital marketing since the beginning so we’ve always been in a situation where the dollars don’t follow the eyeballs. This has not been ‘fixed’ so this continues to be a challenge as we move into programmatic trading. To Read full story › Source: The Drum...
Read MoreBy Kate Magee Sara Tate, Mother London’s managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers. Read full story › Source: Campaign...
Read MoreBy Stephen Lepitak MediaMath has promoted executives Ari Buchalter and Michael Lamb to become co-presidents as it aims to continue to build its TerminalOne platform. The duo will report directly to Joe Zawadzki, CEO of MediaMath, with Buchalter holding the responsibility for overseeing the company’s platform offering. He will continue to lead the development of the marketing operating system TerminalOne, with the task of scaling its Omnicom-channel capabilities, the company explained. Lamb will head up the commercial team, including both global client-demand and partner-supply elements of the businesses across the finance, human resources, corporate development and legal teams while siding expansion into established Read full story › Source: The Drum...
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