Posts made in January, 2015

on Jan 29, 2015

By John McCarthy Exposure has hired Simon Hankin as the managing director of digital and social media. Hankin is tasked withe expanding the agency’s digital and social media expertise to new markets. He is credited with achieving this goal at Holler where he masterminded the expansion of its international business. Keir Mather, managing director of Exposure, said, “Digital and social media is a key part of our integrated offering. Simon has an innate understanding of how people want to interact with brands online and brings a wealth of knowledge and experience to our team.” Hankin added: “Throughout my career, I have a track record of transforming Read full story › Source: The Drum...

on Jan 29, 2015

By Kaltrina Bylykbashi During the brand’s earnings call yesterday (28 Jan), chief operating officer Sheryl Sandberg said that encouraging brands to invest more in Facebook’s ad platform will be the biggest “challenge and opportunity” of 2015. Facebook’s Q4 2014 results were far from disappointing – ad revenue grew by 53% to $3.6bn. However, Sandberg said that while there has been some progress in new developments with video and ad-tech, which incorporates its ad platform and measuring tools, it is still early days for Facebook’s advertising efforts. “There is a lot of hard work to do and we plan to invest aggressively,” she added. Earlier in the Read full story › Source: Marketing Week...

on Jan 29, 2015

By Alison Millington The company’s net sales increased by 2% in Great Britain in the six months to 31 December, success that was largely driven by Diageo’s portfolio of reserve brands, according to country director Andrew Cowan. Cowan says the reserve portfolio grew by 50% in the last six months, driven mainly by sales and marketing strategies around Cîroc vodka, scotch malts and Haig Club whisky, a partnership with David Beckham and Simon Fuller which is an effort to introduce new consumers to the scotch category. “The impressive launch of Haig Club is bringing new momentum to the reserve portfolio and new consumers into Read full story › Source: Marketing Week...

on Jan 29, 2015

By Seb Joseph Facebook chief executive Mark Zuckerberg has said it will create “a lot of value” from search over the next few years, signalling that the company is starting to feel strong enough about its own search offering. Zuckerberg made the statement during the company’s fourth quarter earnings call yesterday evening (29 January) and added it would “admit time to build really valuable products”. “We’re optimistic about our ability to deliver value that only Facebook is able to provide,” he said. The business is beginning to build out search tools to comb the trillions of posts for search it has indexed, making it easier for Read full story › Source: The Drum...

on Jan 29, 2015

By John Glenday Travel comparison platform TravelSupermarket has named The Corner London as creative lead for a £3.5m TV and digital summer campaign following a competitive pitch. The account win will see Corner work on branding, marcomms, positioning, digital assets and ATL advertising and will commence with a new campaign to coincide with the peak summer market. Darren Bentley, marketing director at TravelSupermarket said: “The Corner showed comprehensive knowledge of the opportunities and challenges our business faces in 2015 and beyond. Neil and the team quickly demonstrated an understanding of the brand, our customers, and where we’re trying to take TravelSupermarket over the next 2 Read full story › Source: The Drum...