Posts made in January, 2015

on Jan 29, 2015

By John Glenday Travel comparison platform TravelSupermarket has named The Corner London as creative lead for a £3.5m TV and digital summer campaign following a competitive pitch. The account win will see Corner work on branding, marcomms, positioning, digital assets and ATL advertising and will commence with a new campaign to coincide with the peak summer market. Darren Bentley, marketing director at TravelSupermarket said: “The Corner showed comprehensive knowledge of the opportunities and challenges our business faces in 2015 and beyond. Neil and the team quickly demonstrated an understanding of the brand, our customers, and where we’re trying to take TravelSupermarket over the next 2 Read full story › Source: The Drum...

on Jan 29, 2015

By Stephen Lepitak A data-driven marketing strategy will offer three times more opportunity to report a competitive advantage for brands over those without, according to a survey released by Turn and Forbes Insight. The “Data Driven and Digitally Savvy: The Rise of the New Marketing Organisation” report, compiled after speaking to 300 executives, revealed that almost three quarters of marketers (74 per cent) said that they were able to achieve a competitive advantage in capturing customer engagement and loyalty, while less than a quarter (24 per cent) believed they were able to do the same with strategies led through limited data. The report Read full story › Source: The Drum...

on Jan 29, 2015

By Natalie Mortimer Iceland Foods has appointed The7Stars to handle its media buying across all channels to replace Iceland’s long-standing media buying partnership with Mediacom North. The appointment follows the ongoing changes within the supermarket retail landscape, according to Iceland joint managing director Nick Canning, who said the business is “looking for new ideas and different ways of doing things”. “The7Stars team impressed us with their fresh thinking and passion for their business, reflected in their high ranking in the Sunday Times Best Companies survey, and we look forward to working with them to maximise public awareness of Iceland across all media in the months Read full story › Source: The Drum...

on Jan 29, 2015

By John Glenday The Los Angeles Police Department has written to Google to voice fears that city criminals are utilising Google’s satnav app Waze to track officers on patrol and so avoid arrest. Force chief Charlie Beck points to a December incident in which two New York police officers were killed. The killer, it was later learned, had used Waze in the weeks leading up to the attack. Some 50m people worldwide have now downloaded the app, using it to send notifications of traffic jams, speed cameras and accidents. Google points out that this actually serves to assist police by reducing congestion and encouraging people Read full story › Source: The Drum...

on Jan 29, 2015

By Seb Joseph Diageo has hailed cost cuts to its marketing for contributing to better brand-building initiatives over the last six months as it backs a sustainable approach to cost-savings to offset declining sales. Revenue at the alcohol maker dipped 1 per cent to £5.9bn in the six months to December, plagued by struggles in emerging markets including a crackdown on extravagant spending in China and an economic slowdown in Brazil. It was compounded by slowdowns in mature markets such as Europe where the business sales slipped 4 per cent in the period. The losses come despite increased marketing spend across all regions except Asia Read full story › Source: The Drum...