By Adam Olson Mobile phone accessory maker charges up an apocalyptic scene for its Super Bowl debut Read full story › Source: Campaign...
Read MoreBy Maisie McCabe Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role. Read full story › Source: Campaign...
Read MoreBy John Glenday The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences. Writing on his Lambeth palace blog the Most Rev Justin Welby against tweet rage and avoid seeking to ‘set everyone right on everything’ through the medium of online chat forums. Whilst conceding that he does participate in social media himself, Welby fears the darker aspects of its nature may be causing far-reaching ramifications for society at large. Outlining his thinking Welby wrote: “The trouble is that subtleties, tone and access all get muddled up. That’s not a Read full story › Source: The Drum...
Read MoreBy Ben Fennell Every client I speak to at the moment is interrogating their ‘agency model’. How many agencies? Which creative specialisms? What operating structure? Oystercatchers tells us that the average UK client has 12 agencies. It’s no wonder that many are looking to consolidate. Much of a client’s working week can be spent briefing different agencies, and then trying to coordinate and align their creative efforts. The process can often be slow, frustrating and expensive. It’s no surprise really: creative agencies always prefer to originate rather than import and adapt. As a consequence, good cross-agency collaboration is the exception rather than the rule. British Read full story › Source: The Drum...
Read MoreBy The only way is ethics? Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a “new deal” for advertising based around ethics in his introductory speech to the Advertising Association’s annual conference. Read full story › Source: Campaign...
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