By Jessica Davies Honda has appointed DigitasLBi and Lost Boys to its global Formula 1 digital business following a competitive pitch. The car marque has briefed the agencies to develop a digital strategy to help position the brand at the forefront of Formula 1 ahead of the 2015 races. The activity, which will kick off this week, will include the launch of a global digital platform designed to take Formula 1 fans on an “aspirational journey” of the challenges involved with the sport. It will also devise a social media strategy, aimed at engaging a wide range of Formula 1 fans with the Honda brand. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Online travel company Secret Escapes has appointed Karmarama as its new advertising agency following a competitive pitch. The agency has been tasked with moving the businness to “the next level” and to create “a mass-market brand”. The appointment follows the news that Secret Escapes has put in place plans to become a £1bn brand within the next four years. The London-based online business, which has a presence in the UK, Germany and Sweden has recently expanded in to the US, Denmark and Norway. Alex Saint, chief executive at Secret Escapes, said: “Karmarama really understand our business challenges and we’re looking forward Read full story › Source: The Drum...
Read MoreBy John Glenday Guardian Media Group has announced that chief executive Andrew Miller is to step down at the end of June after concluding a five year turnaround plan for the publisher. This reorganisation of group activities prioritised digital media distribution, international ventures and a rethink of assets which raised more than £850m of long-term reserves to secure the financial and editorial independence of the Guardian. In its most recent set of financial results the publisher reported a rise in revenues of 7 per cent to £210m, reducing operating losses by 27 per cent to £19.4m. Digital revenues also recorded an upward tick, increasing Read full story › Source: The Drum...
Read MoreBy John Glenday Heathrow campaigners complaining about noise emanating from overhead jets have been caught out after airport authorities noticed that emailed complaints were being received before the planes in question had taken off or landed. The discrepancy was accounted for by the use of automated software designed to ping complaints in tandem with scheduled flights – only its users had forgotten to account for the clocks going back an hour in the autumn. Just 37 people using the software generated a total of 28,577 such pre-programmed messages between them but remained defiant despite being caught out. Defending their methods John Stewart, chair of a local Read full story › Source: The Drum...
Read MoreBy Seb Joseph Unilver, Diageo and Sony are among a hatful of advertisers backing Havas’ pledge to demystify the art of fusing creativity and data following an internal restructure of its creative group, as it hopes to stimulate more contextually targeted ads. The restructure takes shape as Helia, the entity that will be the face of the group’s data expertise across the US, Europe and China. Havas EHS and Havas Discovery have relaunched under the brand, which is named after the Greek word for Sun in an attempt to liken it to how data powers marketing. Other agencies and markets will come on board later Read full story › Source: The Drum...
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