Posts made in January, 2015

on Jan 28, 2015

By Staff Writer Conde Nast’s head of programmatic trading, Malcolm Attwells, Mashable’s UK advertising director, Ben Martinet and USA Today Sports Media Group’s director of content development, Jamie Mottram will be just some of those speaking at The Drum’s Media Slap one-day event for publishers. The day, which will offer publishers insight from experts and peers on the changing nature of the advertising business in media, will also hear from Lee Baker, director of The First Space, Malcolm Coles, director of digital media for Telegraph Group, Paul de la Nougerede, director of media products and operations for AOL Kate Whitelock, head Read full story › Source: The Drum...

on Jan 28, 2015

By Staff Writer Conde Naste’s head of programmatic trading, Malcolm Attwells, Mashable’s UK advertising director, Ben Martinet and USA Today Sports Media Group’s director of content development, Jamie Mottram will be just some of those speaking at The Drum’s Media Slap one-day event for publishers. The day, which will offer publishers insight from experts and peers on the changing nature of the advertising business in media, will also hear from Lee Baker, director of The First Space, Malcolm Coles, director of digital media for Telegraph Group, Paul de la Nougerede, director of media products and operations for AOL Kate Whitelock, head Read full story › Source: The Drum...

on Jan 28, 2015

By John McCarthy Apple’s App Store generated 70 per cent more app revenue than Google Play despite the Android platform seeing a total of 60 per cent more downloads in 2014, according to App Annie’s annual retrospective report. Despite achieving a greater volume of downloads, Google Play was outshone by iOS – hinting at vastly superior monetisation of its service. The study also found that Japan, South Korea and the US, collectively generated more app revenue than the rest of the world combined. In 2015, App Annie projects strong app growth in Indonesia, Mexico, Turkey and Vietnam. Travel and transport apps, such as AirBnB and Uber, saw Read full story › Source: The Drum...

on Jan 28, 2015

By Natalie Mortimer Channel 4 and NBC Universal are set to create a product range for reality show Made in Chelsea to capitalise on its growing success. The pair have appointed entertainment marketing company ITB to create the range, which will inlude homeware, fragrance, toiletries and apparel, and has been tasked with capturing the brand ‘DNA’. This will then be developed into a licensing and brand extension platform that encapsulates the Made in Chelsea lifestyle and ITB will collaborate to develop an appropriate product range and secure a retail partner. Emma Derrick, commercial development lead, at Channel 4 said: “This is a great example Read full story › Source: The Drum...

on Jan 28, 2015

By Direct Marketing News The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing. Read full story › Source: DM News...