By Natalie Mortimer Ian Clark, former UK chief executive (CEO) of Naked communications, has joined High50, the lifestyle brand for 50 plus consumers as group CEO. Clark takes charge of High50 as it becomes the holding company for Beta, a marketing services agency set up by High50 founder and advertising creative Robert Campbell. He will run the combined entity with Campbell as creative director and the brands will work closely together but continue as separate entities. Windward Prospects invested in the group last summer and subsequently launched a search for a combined CEO. Clark, who previsouly served as director at News UK said: “It’s crazy Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Twitter has released a YouTube-like video feature that lets people film, edit and share video clips of up to 30 seconds in length. If the update is to help transform its barebones video offering, then the business will need to look to its roots and find a niche that YouTube does not have a corner on news and branding. Driving engagement is the key motive. Previously, the only way for regular Twitter users to share video was through Vine – Twitter’s standalone, six second video app. It had limited engagement as it struggled to stack up to the offerings Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Heinkeken-owned cider brand Bulmers has launched a socially-led website to provide consumers with the latest information, updates and activities, which reflects the brand’s Live Colourful positioning. Designed to let Bulmers leverage its recent investment in social media campaigns and channels on the website, consumers will be provided with fast-moving content, rather than a static experience. Created by We Are Social, the site collates user-generated content tagged with Bulmers’ #livecolourful hashtag, alongside its current campaigns, social activities and competitions, the selection of drinks available and an interactive history timeline for the brand. Katalin Perenyi, brand manager from Bulmers said: “The new site Read full story › Source: The Drum...
Read MoreBy Matthew Charlton Tesco needs to rebuild trust. So it has given some of its 43 closing stores to the local community. Genius and powerful. And sadly, as of now, totally made up by me. The issue is this: most supermarkets are no longer popular. Markets used to be an important part of the local community. For hundreds of years the role of a market evolved from some canvas-clad stalls to brick shops to eventually large megastores to serve the surrounding area. Everyone knew each other and supermarkets were popular. Tesco’s Jack Cohen, the Sainsburys and Morrisons were all families and shopkeepers who Read full story › Source: The Drum...
Read MoreBy John McCarthy Budweiser has stuck to its established Super Bowl formula, this year launching a heart-wrenching ad called ‘Lost Puppy’ to moisten the eyes of viewers on 2 February. The Anheuser-Busch brand has thematically continued on from its 2013 Super Bowl entry ‘Brotherhood’ and 2014’s ‘Puppy Love’ with the return of the Clydesdale horse and his trainer – played by Don Jeanes for the third consecutive year. The 60 second slot is set to the Proclaimers’ hit I’m Gonna Be (500 Miles), covered in slow tempo by Sleeping At Last. AB InBev sister brand Bud Light last week debuted its Super Read full story › Source: The Drum...
Read More
Industry News