By Conor Cartwright Epson have announced a long-term global partnership with the 2014 FIA Formula One World Champions, the Mercedes AMG Petronas Formula One Team. Epson will become an Official Team Partner of Mercedes AMG Petronas, providing its knowhow in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses and health/sports sensing products. “We are extremely proud to enhance our global brand profile by becoming an official partner of the Mercedes AMG Petronas Formula One Team,” said Epson President Minoru Usui. “The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership Read full story › Source: The Drum...
Read MoreBy John McCarthy Samsung has furthered its emphasis on wearable technology with the launch of a video featuring British cycling star Keira McVitty making use of the South Korean firm’s new Gear Circle headset and its many Bluetooth enabled features. The film, created by digital agency Jam, showed how vital wearable technology was to McVitty. From listening to music on her smartphone, to connecting to friends wirelessly while training at a velodrome, the ad showcased the range of features the ‘Gear Circle’ boasts as part of the ‘On My Way’ campaign. Jam executive creative director Sean Chambers led the project and selected art direction. The Read full story › Source: The Drum...
Read MoreBy John McCarthy The head of Apple has finally revealed the much-anticipated Apple Watch will go on sale to the general public in April. Speaking during the Apple’s quarterly earnings summary, during which the company revealed record profits of $74.6bn, Apple chief executive Tim Cook announced that the production of the Apple Watch is on schedule for a April release. Cook said: “Development for Apple Watch is right on schedule and we expect to begin shipping in April. Developers are hard at work on apps, notifications and information summaries that we call glances all designed to specifically the watches’ user interface. “The creativity and Read full story › Source: The Drum...
Read MoreBy Dave Trott 1993 was the year “the brand” died. Read full story › Source: Campaign...
Read MoreBy Jennifer Faull Kia has hired Kazoo it handle its PR activity until 2017 following a six-way pitch, replacing incumbent Publicasity which had held the account for seven years. This is the latest in a line of new agency appointments since Mark Hopkins joined the auto maker as marketing director from Volkswagen in January last year. He has been on a drive to transform it into a more premium brand and brought in a raft of new agencies including SapientNitro and VCCPme. The result of the roster overhaul is beginning to show. At the beginning of Read full story › Source: The Drum...
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