Posts made in January, 2015

on Jan 28, 2015

By Conor Cartwright The consumer and corporate communications for Poundstretcher, one of the largest discount retailer chains in the UK, has been awarded to the Leeds team of Golley Slater PR. Following a competitive four-way pitch process, Golley Slater has been tasked with raising the profile of the business and the retailer’s consumer offering that includes branded food and toiletry goods, home and textiles, pet and seasonal ranges. The agency will also create and implement through-the-line creative brand campaigns, working closely with the internal marketing team at Poundstretcher. Eileen Stretton, managing director, Golley Slater North, said, “It was a great end to a Read full story › Source: The Drum...

on Jan 28, 2015

By Natalie Mortimer Unilever is hoping that a new approach to music in its brand communications and advertising will help turnaround an inconsistency when it comes to “excellence” in advertising across its brand portfolio and drive “quality”. As part of the new strategy Unilever has partnered with music agency Big Sync, which will now supply all music services for the FMCG giant globally. Speaking to The Drum Jorgen Bartsch, VP global marketing services for Unilever, admitted that while there are “pockets of excellence” and effective communications for many of its brands, music was an area of advertising the Dove-maker had neglected. “We have pockets of excellence Read full story › Source: The Drum...

on Jan 28, 2015

By Kaltrina Bylykbashi The video’s will be 30 seconds long and allow users to upload, edit and share clips directly on the platform, according to the company blog. Twitter will now also allow group direct messages. The move has been anticipated since late last year as the brand showed signs that it will create its own video service. Earlier in the year (Jan 2015) a Twitter spokesperson announced that 2015 will be a big year for video, during its Twitter4Movies event. Declan Burke, paid social operations director for iProspect UK told Marketing Week the move will allow brands to capture video content in real-time, make Read full story › Source: Marketing Week...

on Jan 28, 2015

By Conor Cartwright The very first thing that came to mind when thinking about my favorite Super Bowl ad over the years was the CareerBuilder spot from 2009 that Weiden + Kennedy did. The structure, the tone, the writing and the humor was so new and refreshing. It was like nothing I’d ever seen, including a Koala getting punched in the face. My second thought was, man that was like the “Old Spice format” before the “Old Spice format” existed. I wonder who did it?! So when I discovered it was the exact same team, Eric Kallman and Craig Allen, my final thought was, Read full story › Source: The Drum...

on Jan 28, 2015

By Gillian West “Social media has made it too tempting for marketers to change direction as soon as something doesn’t work, what’s harder is having the conviction to stay en route,” revealed Cheryl Toner, group marketing and communications director at AXA UK and judge at this year’s The Drum Marketing Awards. Disagreeing with the common perception that too many brands are “playing it safe” when it comes to marketing, Toner argued that there are “a number of brands working really hard to ensure their positioning is clear” particularly in the financial world. “In the financial services market there are lots of brands pushing beyond what Read full story › Source: The Drum...