Posts made in February, 2015

on Feb 27, 2015

By Kaltrina Bylykbashi McHugh told Marketing Week that EE TV’s services make it easier for consumers to record and watch television across devices such as mobile phones, tablets and traditional television. The service will let users watch up to 70 Freeview channels plus ‘catch up’ and ‘on demand’ channels such as BBC iPlayer and Demand 5 much like other digital services such as YouView and Freeview, but it will also allow users to pause, rewind or record live and pre-recorded programmes simultaneously on up to four devices. The move is in part to align company objectives to consumers’ changing viewing habits. McHugh says: “Customer viewing Read full story › Source: Marketing Week...

on Feb 27, 2015

By Arif Durrani Noel Penzer, the managing director of AOL UK, is leaving the digital company to take up the new role of managing director of Time Out Europe. Read full story › Source: Campaign...

on Feb 27, 2015

By Gillian West Chicago-based Mike’s Hard Lemonade has pressed ahead with its all-digital marketing strategy with this one-minute long film. The brand’s heritage and personality shines through in this commercial which uses illustrated animation to put the bottle front, right and centre. The advert itself feels genuine as it tells the brand story. We love a good bit of brand personality here at The Drum and take out hats off to Mike for creating this little gem. Advertising Agency: TRISECT, USA Creative Director: Craig Miller Agency Producers: Bryan Haney, Judd Stricker Production Company: Sarofsky Corp Executive Creative Director: Erin Sarofsky Creative Director: John Filipkowski Executive Producer: Steven Anderson Producer: Michael Burke Director of Photography: Read full story › Source: The Drum...

on Feb 27, 2015

By Seb Joseph Lucozade has appointed AnalogFolk to help it craft a strategy to help the brand synchronise all its digital channels for the first time. The move sparks the creation of integrated advertising spanning creative, content, social and digital firsts for the drinks brand. It sees the brand focus what was a splintered offering spread across several agencies into one shop that will work closely with its more traditional marketing. However, the brand will continue to retain some social and content production in-house. It is the latest sign that Lucozade is readying a big shake-up to its marketing following the brand’s previous allusions to wanting Read full story › Source: The Drum...

on Feb 27, 2015

By John McCarthy Capital One has boosted its presence at the Capital One Cup Final between London rivals Tottenham and Chelsea with a brand new Twitter Amplify campaign. The campaign will offer viewers the chance to catch live in-game replays from the Chelsea and Tottenham Hotspur final in their Twitter feeds during and immediately after Sunday’s game, in a social media first for the competition. The in-game and post-match clips will be shared on the ‘@SkyFootball’ account, and will be promoted on Twitter by Capital One, featuring a custom-made five-second pre-roll from the financial giant. Theo Luke, head of Twitter Amplify for EMEA, said: “It Read full story › Source: The Drum...