By Kate Magee The Yorkshire Building Society Group has appointed The Red Brick Road to be its lead creative agency. Read full story › Source: Campaign...
Read MoreBy Seb Joseph Boris Bikes are to be decked out in red and white after Santander penned a seven -year sponsorship deal with Transport for London that will see it replace Barclays. The announcement confirms reports from earlier in the year and the financial firm will reportedly pay around £7.5m annually for seven years, pushing the total outlay of the deal to more than £50m. The fee is a noticeable jump on the £5m a year Barclays is believed to have paid, demonstrating the brand awareness value of the deal despite Barclays decision to walk away from it. Santander’s red and white branding will replace Read full story › Source: The Drum...
Read MoreBy John McCarthy Ericsson has launched a lawsuit against Apple claiming that the iPhone manufacturer is breaching 41 of its technology patents. The Swedish communications technology company filed complaints with the United States District Court for the Eastern District of Texas and the International Trade Commission (ITC) asserting that the Californian firm breached 41 of its patents in its iPhones and iPads. The patents, relating to 2G and 4G/LTE technology, semiconductor component designs, user interface software, location services and applications, as well as the iOS operating system available in modern iPhones, have all allegedly been breached due to the expiration of an international agreement between Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Barclays has launched a campaign giving away football tickets to young fans with an ad featuring Alan Shearer, the former England captain. Read full story › Source: Campaign...
Read MoreBy Michael Feeley The story of FerroNATS, a joint venture in Spain between airport management specialists Ferrovial Servicios and air traffic control management experts NATS, has been presented as an interactive case study, developed by digital agency CDD. Commissioned by the Spanish aviation authority, AENA, the new interactive feature uses web technology, infographics, animation and video, to explain the liberalisation of Spanish air traffic control across selected airports by FerroNATS. Taylor Samuelson, marketing communications manager at NATS, said: “We are very proud of our success in Spain and really wanted an innovative visual medium to engage users with the whole story. We believe Read full story › Source: The Drum...
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