By Thomas Hobbs The partnership will see new services, including a world-first Santander Cycles app, which will make it more easy to locate and book a bike, as well as substantial rebranding. The new red-and-white livery of the 11,500 bikes, 748 docking stations and 32 service vehicles will also accompany a rebrand of staff uniforms and bike membership keys. The red colours fitting nicely with the city’s buses and postboxes. The Spanish bank takes over sponsorship of the cycle hire scheme from Barclays, which decided to cut short rather than pursue the deal until 2018. Santander will pay £6.25m a year for the rights and contribute Read full story › Source: Marketing Week...
Read MoreBy Gurjit Degun Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign. Read full story › Source: Campaign...
Read MoreBy James Swift Vertu, the luxury phone brand, has appointed Club Havas as its global creative agency after a competitive pitch. Read full story › Source: Campaign...
Read MoreBy John Glenday Private healthcare provider Bupa has chosen Age UK as its partner for a £1m charity drive over the next two years in support of older people. Cash raised will be directed toward supporting and empowering the elderly to live well through the financing of advice centres and call centre staff. Bupa staff will also volunteer for lunch clubs, exercise classes and befriending scheme organised by Age UK; including 10k and 2k series of running events, The Big Knit and The Big Chinwag. Laurie Boult, head of fundraising at Age UK said: “We’re delighted to have been chosen by Bupa as their first Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Total TV viewing declined by 4.5 per cent in 2014, as heavy viewers watched less telly, and viewing on computers and mobile devices failed to compensate for the decline on the main set. Read full story › Source: Campaign...
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