By John Glenday Amnesty International has overhauled its web presence with the launch of a single global website to deliver news and multi-media content which depicts initiatives undertaken by the human rights campaign group. Produced by Code Computerlove the platform is necessarily multi-lingual with broad functionality to cater for a diverse group of users whilst plugging into the organisations existing country-specific portals. Matthew Haigh, head of design at Amnesty International, said: “Today’s launch is phase one of our journey to use digital more effectively to achieve Amnesty International’s goals, with lots more exciting digital functionality to come. “Amnesty.org sits at the heart of our digital framework Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs The new platform is part of the FMCG giant’s plans to increase its use as an idea-generation mechanism tenfold or more by 2020. Unilever launched the Foundry last year in a bid to find innovative marketing start-ups working across areas including digital, content, social and mobile to help support its FMCG brands. However, it is hoping the new direct crowd sourcing portal IDEAS will allow it to invest more in individuals – such as students and filmmakers – with ideas that require mentoring. “We think Unilever consumers will respond better to marketing ideas created by their peers, opposed to the cumbersome Read full story › Source: Marketing Week...
Read MoreBy Mindi Chahal At a launch event in Atlanta, Georgia Coca-Cola announced plans for a global campaign featuring iconic figures such as Elvis Presley, Marilyn Monroe and Ray Charles celebrating its iconic contour bottle, which turns 100 this year. Katie Bayne, senior vice president of global sparkling brands at Coca-Cola said: “When we come up with our marketing planning we ask ‘are we really thinking digital?’, not as an after thought but as the centre. With our major media campaigns, it will always have a digital backbone.” A social media campaign was rolled out globally last night (26 February) asking consumers to submit a ‘what’s Read full story › Source: Marketing Week...
Read MoreBy Gurjit Degun The Adidas ad encouraging people to do their best to win at their sport has reached the top of the chart. Read full story › Source: Campaign...
Read MoreBy Seb Joseph Johnnie Walker drinkers will be able to receive personalised messages on their bottles in a move owner Diageo will use to track how shoppers interact with the product in-stores. The drinks maker is kitting out bottles of its top luxury brand with Near Field Communications (NFC) tech to gain the insight. Those bottles can then be used to show targeted messages, whether in stores or after purchase, such as promotional offers, cocktail recipes and exclusive content to people using their smartphones. The product uses Thinfilm’s proprietary tech platform, which can detect whether a bottle has been opened. The technology is Read full story › Source: The Drum...
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