By John Glenday Chelsea Football Club has named The Yokohama Rubber Company as its latest official shirt partner in what it says is its largest ever commercial deal, ending a 10 year partnership with Samsung. In a five year deal the tyre manufacturers branding will appear on player’s shirts from the 2015/16 season onwards after Yokohama’s chairman, Tadanobu Nagumo, flew into London to sign the deal alongside Chelsea Chairman Bruce Buck, Manager José Mourinho and Captain John Terry. Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they Read full story › Source: The Drum...
Read MoreBy John Glenday Charlton Athletic has admitted that viral footage of an amorous couple getting frisky in their grounds was in fact a stage-managed publicity stunt to promote its pitch hire services. ‘Leaked’ CCTV footage from the ground apparently showed a couple having sex in the centre circle of the pitch in the dead of night went viral yesterday as the club apparently launched an investigation to find the culprits. In fact the entire escapade had been dreamed up by the club’s commercial manager Mark Hassan-Ali, who admitted: “We wanted to launch our pitch hire programme with a viral that would make football fans laugh. “We Read full story › Source: The Drum...
Read MoreBy Arif Durrani Omnicom’s PHD has retained Sainsbury’s £60 million media planning and buying business after a competitive pitch against Group M agencies Maxus and MediaCom, and Publicis Groupe’s ZenithOptimedia. Read full story › Source: Campaign...
Read MoreBy John Glenday Google has streamlined its European arm by promoting its northern European operations head Matt Brittin to oversee the company’s continent wide strategy – including the Middle East and Africa. Previously the business was split along geographic lines between north and south but will now be treated as a single entity, according to the New York Times, making it one of the search giant’s largest jurisdictions with 742m people. Google has been moved to act in order to more effectively deal with a series of regulatory complications arising from European accusations that it has been dodging taxes and operates an effective monopoly. It Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Edinburgh Fringe Festival has named Mediacom Edinburgh as it’s media planning and buyng agency. Appointed by the Edinburgh Festival Fringe Society, the Edinburgh-based media planner and buyer will take over from AKA in servicing the account. Elizabeth Burchell, head of marketing and sponsorship, commented: “The Fringe Society is an impartial organisation and our role is to promote the festival itself rather than individual shows. We work to attract an audience to the Fringe as an event, once we achieve that individual venues and participants can then pitch the relative merits of their shows. “Our campaigns embody both the unlimited creativity Read full story › Source: The Drum...
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