By Direct Marketing News The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery. Read full story › Source: DM News...
Read MoreBy Minda Smiley 3000 Miles to a Cure, a non-profit focused on raising awareness for brain cancer research, generated more than $2,000 in donations via its first Google Glass app, debuted during Valentine’s Day weekend this year. Google first created the “Giving through Glass” initiative a year ago, in which it asked non-profits to share their vision of how they could use Google Glass to help their ideas come to life. Five organizations were selected to receive Glass, a $25,000 grant, and were given access to developers to make their projects a reality. Besides 3000 Miles to a Cure, the other winners were Classroom Champions, Read full story › Source: The Drum...
Read MoreBy Minda Smiley CyberCook Taster, a hyper-real virtual reality cookery simulation, has launched exclusively on Samsung Gear VR. Developed by digital media, entertainment and technology company Starship, the simulation allows aspiring cooks to interact with virtual ingredients in real-time, preparing and creating a menu of recipes from around the globe. It is available to try free from the Gear VR App store. The company said brands and cookery suppliers can benefit from the new technology through creating a native advertising channel. Brands can place their products in the virtual kitchen, such as ingredients and appliances, for engagement. Starship CEO Martin Kenwright said: “For brands, we’re offering Read full story › Source: The Drum...
Read MoreBy Nesh Pillay Stonyfield and BabyCenter have teamed to rectify popular misconceptions about feeding babies with a new, multi-platform campaign. The campaign focuses on BabyCenter mothers during multiple phases of their children’s development- six months, nine months, 12 months, and 24 months – to inform them that contrary to popular belief, babies are able to digest yoghurt. “We give them a lot of great information about when they can start feeding yoghurt, why organic yoghurt is important, and even about why choosing yoghurt made just for babies and kids is an important choice to make as well,” said Stonyfield’s director of communications and social media, Read full story › Source: The Drum...
Read MoreBy Nesh Pillay Stonyfield and BabyCenter have teamed to rectify popular misconceptions about feeding babies with a new, multi-platform campaign. The campaign focuses on BabyCenter mothers during multiple phases of their children’s development- six months, nine months, 12 months, and 24 months – to inform them that contrary to popular belief, babies are able to digest yoghurt. “We give them a lot of great information about when they can start feeding yoghurt, why organic yoghurt is important, and even about why choosing yoghurt made just for babies and kids is an important choice to make as well,” said Stonyfield’s director of communications and social media, Read full story › Source: The Drum...
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