Posts made in February, 2015

on Feb 26, 2015

By John McCarthy Pizza delivery group Papa John’s has launched a ‘Quality Guarantee’ to offer customers a replacement pizza if they are unsatisfied with their meal. The pledge made by group founder Papa John will be pushed with a UK TV ad campaign which saw the above ad premier during the Brit Awards. To make a claim, customers who have eaten less than two slices of their pizza can demand a new meal via the mobile app or by calling the store. Andrew Gallagher, senior marketing director for Papa John’s UK, said: “Papa’s Quality Guarantee is about standing behind our belief, our promise that our Read full story › Source: The Drum...

on Feb 26, 2015

By John McCarthy The newly announced Pebble Time smartwatch has raised a massive $10m on Kickstarter since it was launched on Tuesday (24 February) – reaching over 20 times the $500,000 target. The wrist-bound wearable boasts a colour e-paper display affording it a battery life of up to seven days, perhaps capable of competing with the Apple Watch which Apple chief executive Tim Cook admitted will require daily charging. Watch pebble_watch_3up.jpg Edit Delete The Pebble Time is set to retail once for $199 with donors to receive the devices early. Furthermore, the first 10,000 people will receive a discount on the Read full story › Source: The Drum...

on Feb 26, 2015

By Staff Writer The Drum has been named in The Leap 100, a list of the most exciting fast-growth companies in the UK brought together by Mishcon de Reya and published by City AM. Working with partners at The Supper Club, City AM and The Entrepreneurs Network, Mishcon de Reya identified the 100 companies it feels are the ‘ones to watch’. Alongside The Drum, The Leap 100 includes travel club Secret Escapes, The Cambridge Satchel Company and craft beer-maker BrewDog. The companies were chosen “because of their growth potential, and for the broader business insight they will be able to provide over the year ahead”. Throughout 2015, Read full story › Source: The Drum...

on Feb 26, 2015

By Seb Joseph Coca-Cola is lining up a flurry of content to celebrate the centenary of its iconic bottle that will see it call on pop culture icons, movie stars, mobile marketing and music to conjure up nostalgic memories among fans. The year-long push launches at the end of the week (28 February) with an exhibit charting the history of the famous bottle beginning in 1915. Early designs and prototypes of the bottle will feature alongside the more than 100 original pieces of art including two original paintings of the bottle from Andy Warhol. Read full story › Source: The Drum...

on Feb 26, 2015

By John McCarthy Google Play is to begin testing search-based ads in a bid to unlock new revenue streams from its sprawling eco-system. The move will see the Android digital store introduce search-based ads to drive awareness of apps and lift the profile of those that otherwise might have missed. Google, which receives 100 billion monthly searches on Google.com, will migrate its search-based ads to its digital store in the coming months. Michael Siliski, product management director at Google Play, said: “App discovery plays a critical role in driving [Google Play apps’] continued success. “We are always looking for new ways to help you get Read full story › Source: The Drum...