Posts made in February, 2015

on Feb 26, 2015

By John McCarthy Google Play is to begin testing search-based ads in a bid to unlock new revenue streams from its sprawling eco-system. The move will see the Android digital store introduce search-based ads to drive awareness of apps and lift the profile of those that otherwise might have missed. Google, which receives 100 billion monthly searches on Google.com, will migrate its search-based ads to its digital store in the coming months. Michael Siliski, product management director at Google Play, said: “App discovery plays a critical role in driving [Google Play apps’] continued success. “We are always looking for new ways to help you get Read full story › Source: The Drum...

on Feb 26, 2015

By Jane Wilson If the Conservatives were Take That then David Cameron would surely be Gary Barlow to Boris Johnson’s Robbie. And now just as Take That saw the upside of bringing their most unpredictable member back in 2010, so too ministers are privately urging Cameron to return Johnson to the fold in a bid to rejuvenate the Conservative election campaign. Like Robbie, Boris is colourful, populist, inexplicably popular and has enjoyed a successful solo career since leaving the band. While Labour is bringing its own old boy John Prescott back to ‘bash heads together’, that’s likely to take place backstage and out Read full story › Source: The Drum...

on Feb 26, 2015

By Kaltrina Bylykbashi The company announced in a blog post today (26 Feb) that it will begin piloting sponsored search results on Google Play over the next few weeks. Paid search will allow advertisers to bid on certain search terms such as “coupon app” or “travel app”, much like they do on Google’s web search. Initially, a limited amount of users will see the ads from a pilot group of advertisers who are already running Google search ads for their apps. This is something the company says that they are looking to expand. Google says: “We are always looking for new ways to help you get Read full story › Source: Marketing Week...

on Feb 26, 2015

By Minda Smiley Jay Carney is joining Amazon as senior vice president for worldwide corporate affairs, Politico reported. According to Politico, Carney will start this Monday and will report directly to CEO Jeff Bezos. Politico states that under Carney, Amazon’s worldwide public relations and public policy shops will be brought into one department. “He’ll split his time between Seattle HQ and the D.C. office, where Amazon veteran Paul Misener will continue to run the company’s lobbying efforts,” the article said. Last September, it was reported that Carney would join CNN as a political analyst. According to Politico, Carney will be leaving that position. Carney served Read full story › Source: The Drum...

on Feb 26, 2015

By Thomas Hobbs The ad, which is part animation and part food photography, features a cartoon couple sharing banter over one of the range’s Fish Pies (£7). The fictional characters already grace the packaging of the full Charlie Bigham’s range. Although the ad will initially debut within the south east region through ITV’s Meridian regional coverage, there are plans to roll out the ad nationally later this year. Paul Weiland, executive creative director of Contagious London, the agency which developed the 30 second ad, says he is confident ‘this will be the start of a great nationwide campaign.’ Charlie Bigham’s ready meals currently retail in Waitrose, Read full story › Source: Marketing Week...