By Jennifer Faull The Internet Advertising Bureau (IAB) has revealed the line-up for its sixth Mobile Engage conference, with The Guardian’s head of technology Jemima Kiss, and Unilever SVP of global marketing Marc Mathieu among the first speakers confirmed for the event. Joining them will be Google country director for the UK Peter Fitzgerald; Twitter sales director for the UK Dara Nasr; and James Chandler, global mobile director at Mindshare. IAB chief operating officer Jon Mew revealed the internet of things has already emerged as one of the key themes for the day. “Mobile Engage is a mainstay and a hub for mobile and tech developments. Read full story › Source: The Drum...
Read MoreBy Minda Smiley Nickelodeon is launching an ad-free app for pre-schoolers that will be available exclusively on Apple devices from next month. The app, dubbed Noggin, will feature long and short form content, including education-based series such as Blue’s Clues, Little Bear, Ni Hao, and Kai-lan. Additional features will music videos featuring Nick preschool characters, and the return of the popular Moose and Zee characters hosting educational videos that can help kids prepare for kindergarten. Content on Noggin will remain library-based, separated from Nickelodeon’s preschool productions that are currently available on its existing platforms. Noggin complement’s the Nick Jr. app, which features a live linear feed Read full story › Source: The Drum...
Read MoreBy John McCarthy Facebook has announced new suicide prevention tools to make the website a safer, more caring place for users. The social network worked with mental health organisations Forefront, Now Matters Now, the National Suicide Prevention Lifeline and Save.org, in addition to consulting with people who had experience with self-injury or suicide, to best tackle those in distress on the site. A statement released jointly by Rob Boyle, Facebook product manager and Nicole Staubli, Facebook community operations safety specialist, read: “For those who may need help we have significantly expanded the support and resources that are available to them the next time they log Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The Postal Regulatory Commission okays the Postal Service’s requests, but is still considering the transfer of some mail products to the competitive list. Read full story › Source: DM News...
Read MoreBy Gurjit Degun Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans’ charity. Read full story › Source: Campaign...
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