Posts made in February, 2015

on Feb 26, 2015

By John McCarthy The director of the Incorporated Society of British Broadcasters (ISBA) has embraced a report from the UK culture, media and sport select committee claiming the BBC licence fee should be canned as soon as possible for a fairer alternative. Earlier today (Thursday 26 February) MPs concluded in the Future of the BBC report that the licence fee has “no long term future” and that BBC iPlayer should be blocked off to non-payers with the use of encryption. Following the news, Bob Wootton, ISBA director, said the BBC should look to embrace a subscription model, denying citizens access to TV and Read full story › Source: The Drum...

on Feb 26, 2015

By Jennifer Faull Last night’s Brit Awards saw a record level of social engagement as people took to Twitter, Facebook and Instagram to comment on everything from Madonna’s slip down a flight of stairs to Kanye grabbing a pre-show Nando’s. In total, 7.8 million global tweets were sent about the Brits, a massive leap from the four million sent in 2014. It was a similar story on Facebook, with the Brit Awards Facebook page achieving a reach of 11 million and counting. The run-up Underpinning the social success was a content campaign devised by Somthin’ Else, appointed to the account last year. The activity kicked off in Read full story › Source: The Drum...

on Feb 26, 2015

By Thomas Hobbs The brand “strength” list – which measures the world’s top 50 retail brands and each brand’s ability to impact a company’s performance by looking at marketing investment and the goodwill the brand has built up with customers and staff – shows a steep 37% drop to £7.1bn for Tesco, which falls six places to 13th. Morrisons, ranked 32nd, has seen its brand value drop by a quarter (25%) over the last 12 months, while 20th placed Sainsbury’s brand value has fallen 16%. “Tesco, Sainsbury’s and Morrisons are all struggling as a result of the price war that has developed,” said David Read full story › Source: Marketing Week...

on Feb 26, 2015

By John McCarthy Corporation Pop has developed a game for Facebook and Sina Weibo designed to engage students in South Korea, Nigeria and China with education charity NCUK’s programmes as a route to a UK degree. The Manchester-based agency created ‘Success’, a retro-styled puzzle game, which has been embedded on China’s most popular social network Seina Weibo, Chinese mobile messenger app WeChat and Facebook. Themed around the path that international students take to study at a UK university, each level provides information on how NCUK can help them fulfil their goals. Dom Raban, managing director at Corporation Pop, said: “This is a simple to play, Read full story › Source: The Drum...

on Feb 26, 2015

By John McCarthy Royal Air Force aerobatic team, the Red Arrows, has launched a new Union flag-inspired design on its world-famous jets. The team’s Hawk aircraft have designed a Union Flag on their tailfins, viewable by millions of people every year, when the Red Arrows display both at home and overseas. Squadron leader David Montenegro, who will lead the team as Red 1 for the first time in 2015, said: “The new tailfin perfectly illustrates the spirit of the Red Arrows – representing the UK, our engineering excellence and the continuing capability of the Royal Air Force to protect our skies. “To have this ability, to Read full story › Source: The Drum...