Posts made in February, 2015

on Feb 26, 2015

By Seb Joseph Heineken pulls the curtain on its secretive social media war room for the Champions League to reveal how it is actually a test for how it can distil global creative locally to 120 different markets. While football fans were lamenting the dire quality of English football last night (25 February) as Arsenal suffered a shock defeat to French underdogs Monaco, Heineken marketers were busy trying to avoid a similar slip up in the digital arena. Yesterday’s matches capped off the second week of the brewer’s latest activation – Champion the Match – that sees it try and take the Read full story › Source: The Drum...

on Feb 26, 2015

By John McCarthy Auto firms are set to battle it out on the mobile platform to gain the attention of new car buyers in March according to insights from eBay. The e-commerce firm claimed March is one of the most lucrative times of year for auto purchases. This year, due to online sales becoming more popular with consumers, brands will be set to compete for attention on mobile devices. According to eBay Advertising, in January 2015 the percentage of mobile purchases of four major car brands BMW, Mercedes, Volkswagen and Nissan on eBay saw a 17 per cent year-on-year increase indicating shoppers are more willing Read full story › Source: The Drum...

on Feb 26, 2015

By Jennifer Faull Adjust Your Set has brought in former associatie publisher for Time inc.’s Marie Claire and InStyle titles, Hannah Smith as digital publisher. Smith has over seven years’ publishing experience having worked across an array of titles including Elle, Elle Decoration, Red, Ideal Home and Living Etc. She reports directly to editorial and publishing director Christopher Lockwood. He said her appointment comes as brands continue to invest more into content creation. “Brands are finally taking publishing seriously, and as part of this evolution, we have appointed Hannah Smith to the newly created role of digital publisher within our consultancy arm,” he said. Adjust Read full story › Source: The Drum...

on Feb 26, 2015

By Gillian West Star of stage and screen Alan Cumming provides some helpful tips for gay and bisexual men looking to donate blood under the FDA’s new rules. While the ban on blood donations from gay and bisexual men has been lifted, there’s still a long way to go given that the FDA will only accept blood from those who have been celibate for at least a year. The tongue-in-cheek message created by Saatchi & Saatchi New York sees Cumming as a spokesperson for the fictional ‘Department of Sexual Abstinence’ reeling off a host distracting of pass times. The seemingly-innocent yet innuendo-laden list ends with a Read full story › Source: The Drum...

on Feb 26, 2015

By John McCarthy Dunkin’ Donuts has issued an apologetic statement for accidentally disrespecting the victims of the Hillsborough tragedy by reworking the Liverpool crest as part of an ill-fated social media campaign. The US firm, which is Liverpool FC’s official coffee, tea and bakery provider, issued a now-deleted tweet on Wednesday urging fans to redesign the Liverpool crest. It read: “Love the LFC crest? Tweet us what you’d want on your personal crest and we might surprise you with your own.” Dunkin’ dunkin.png Edit Delete Unbeknown to the Dunkin Donuts team at the time however, the Liverpool crest is flanked by the Hillsborough Read full story › Source: The Drum...