Posts made in February, 2015

on Feb 27, 2015

By Gillian West Virgin Atlantic has brought its ‘Let it fly’ motto to life through a web and mobile experience serving customers with personalised inspiration films. Working with Adam&EveDDB, the ‘Let it fly’ experience asks users what they would pack for their dream trip given a choice on items. Based on their individual preferences the app crafts a personalised experience with a snapshot of their tastes. Read full story › Source: The Drum...

on Feb 27, 2015

By Michael Feeley Ingenie, a car insurance service that uses telematics technology to assess young drivers, has appointed search agency Epiphany to drive growth in organic traffic. By using telematics to collect and analyse data about how a car is driven – including speed, acceleration, braking and cornering – ingenie assesses customers individually, provides regular feedback on how to improve and rewards good drivers with lower premiums. Luke Eales, chief marketing officer at ingenie, said: “It is clear when developing a modern natural search strategy that value is found in both the destination and the journey. In partnering with Epiphany we are excited to continue Read full story › Source: The Drum...

on Feb 27, 2015

By Thomas Hobbs The Confidence Index stayed at 1, while the propensity to make a big purchase fell one point this month to 4; although this is 15 points higher than February 2014. The personal finances of British consumers decreased one point in February to -3, but there are clear signs the economy is improving, with personal finances 10 points higher than the previous year. “Unless there is some dramatic change in the indicators that get media coverage, or people start feeling significantly better off as inflation edges towards 0, it is hard to see any major change between now and the election,” said Nick Read full story › Source: Marketing Week...

on Feb 27, 2015

By Michael Feeley New research from creative digital marketing company Ampersand Mobile has revealed that brands are mostly failing in their efforts to engage with consumers using apps. A spin-out of award winning research and development firm Apppli, Ampersand Mobile commissioned TNS to survey the opinions of 1,612 UK smartphone users to understand their feelings towards current branded apps. Key findings included: • 71 per cent believe branded apps do not engage and merely market and push content; • Almost half (47 per cent) delete all branded apps after just one use due to poor Read full story › Source: The Drum...

on Feb 27, 2015

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Universal Universal Music Group’s president of global digital business Rob Wells is leaving the company after nearly 15 years. Wells has served in the position since 2010, and was based at the company’s Santa Monica, California headquarters. Morrisons Supermarket chain Morrisons has appointed David Potts as its new chief executive following the departure of former boss Dalton Phillips. Potts, who joined Tesco when he was 16 years old, later became retail director in the UK, chief executive of Read full story › Source: The Drum...