Posts made in March, 2015

on Mar 31, 2015

By Gillian West Content marketing agency Kameleon has appointed Jim Gilbert as creative director. Prior to joining Kameleon Gilbert has held roles with the likes of Hearst Magazines and The Metro Network, bringing a wealth of experience from across the media industry to the role. “Jim is a significant hire for Kameleon and brings to us new skills and experience that further augment the expertise of the agency, we’re extremely happy to welcome him to the team for what is already proving to be an exciting year,” said Steve Butterworth, partner at Kameleon. Kameleon clients include NCS, Volvic, Evian, Littlewoods, Very.co.uk and City Index. Read full story › Source: The Drum...

on Mar 31, 2015

By Jennifer Faull Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The statistics were shared in a new paper from GfK looking at how the broadcast industry is harnessing data. Sanjeevan Bala, head of data planning and analytics at Channel 4, said that these changes have resulted in “incremental revenue of between 30 per cent to 55 per cent depending on the ad product, compared to current VoD prices.” The GfK report found Read full story › Source: The Drum...

on Mar 31, 2015

By Kaltrina Bylykbashi Released yesterday (31 March) after Instagram’s ‘Inspiration Beyond Words’ event in London, the photo-sharing platform said that UK Instagram campaign performance has produced three times higher levels of ad recall against the Nielson Online Ads average. Since Instagram introduced promoted brands on its platform in September 2014, John Lewis has received a 10 point lift for ad recall, 14 point lift for purchase intent amongst 25-34 year-olds, and a 3 point lift for brand favourability for 18-24 year olds. Measurement for each brand is varied and Instagram has only provided information on impact for selected brands. It is not yet known how Read full story › Source: Marketing Week...

on Mar 31, 2015

By Kate Magee Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017. Read full story › Source: Campaign...

on Mar 31, 2015

By Natalie Mortimer Time Inc UK has promoted Lisa Batty to the newly created role of marketing director, advertising, where she will lead the development and implementation of all marketing and communication initiatives across advertising. Batty originally joined Time Inc UK as head of business development within the weeklies portfolio and has spent the past seven years as strategic business development director working across initiatives such as Time Inc’s food conference Media Chef and Ad Week Europe. Amanda Wigginton, director of insight commented on the appointment: “Lisa is a highly experienced marketer with over 15 years’ experience and with a strong background in Read full story › Source: The Drum...