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Posts made in March, 2015

Clarks uses WhatsApp to celebrate its Desert Boot with new edgy campaign

on Mar 31, 2015

By Marketing Week The ‘From Rats to Rudeboys’ campaign will prompt users to add a new mobile number to their WhatsApp after watching teaser videos on social media. They will subsquently receive unique photos, videos and messages. The digital campaign will first focus on Clarks’ pioneer Nathan Clark, who invented the Desert Boot after being inspired by a suede and crepe boot when stationed with the British army in Burma. There will also be a focus on writer Steve Barrow, a pioneer of the 1960s mod scene, who will tell his own story and how the Desert Boot was a staple fashion item of the era, Read full story › Source: Marketing Week...

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Are the days of full-sugar cola numbered?

on Mar 31, 2015

By Alison Millington Sales of cola in grocery and convenience dropped by 0.2% to £1.6bn in 2014 according to the Britvic Report, while volume dropped by 1.6%, the first time the market leader has seen a decline. Meanwhile, sales of water were up 12.6% to £671m, making the segment the second fastest growing of all soft drinks in 2014. Speaking on the consumer shift from cola to water last week, findings that were born out of Nielsen research commissioned by AG Barr, the company’s CEO Robert White said: “You might see cola for sale in every single outlet. That does not necessarily mean everyone Read full story › Source: Marketing Week...

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Tesco rewarded ‘star’ mobile marketer status by IAB as retailers still struggle with the channel

on Mar 31, 2015

By Seb Joseph Tesco is mastering mobile marketing faster than rivals still labouring to turn the channel into an effective part of their media mix, according to the Internet Advertising Bureau (IAB). The supermarket emerged as the standout retailer in the trade body’s seventh mobile audit, scoring eight on average when it was judged against 10 mobile KPIs in February. It reflects the work Tesco has done behind the scenes to elevate mobile that has seen it nail the fundamentals such as ensuring paid search links push users through to an optimised site and that paid search is optimised for mobile, according to the report. Other Read full story › Source: The Drum...

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