By Direct Marketing News To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers. Read full story › Source: DM News...
Read MoreBy Natalie Mortimer As the campaign trail ahead of the General Election in May gets in full swing this week, The Drum caught up with marketeers, and judges for The Drum Marketing Awards, from Papa John’s, Visa and Hootsuite to find out what politicians can learn from the marketing industry in the battle for Prime Minister. While politicians are “good at retail”, they still need to learn more about marketing and communications to fully engage voters, according to Nick Jones, head of digital communications at Visa Europe and former Number 10 digital communications head. “I think the key thing is that content still counts and Read full story › Source: The Drum...
Read MoreBy Gillian West Havas Media Group has appointed Damien Marchi as global head of content. Marchi brings over 15 years’ experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. Leading digital adaptations for shows such as The X Factor, Got Talent, Idols (FreemantleMedia), Big Brother and Star Academy (Endemol). He has also worked with brands including RedBull, AirFrance, P&G and L’Oréal. In 2006 Marchi won an Emmy Award whilst working for the production company Steampower in Paris on its interactive TV programme ‘Cult’, additionally he holds two Banff Awards (2010, 2011). Prior to joining Havas Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Samsung has made its biggest ever investment in TV sponsorship in a seven figure deal with Channel 4 to drive awaresness of its Home Appliances range. The one year partnership launched last night (30 March) with Samsung branded sponsorship idents appearing around the new Channel 4 series Travel Man, presented by Richard Ayoade. Branded sponsorship idents from Samsung Home Appliances will be seen around a newly created programming strand titled Better Living across Channel 4, More 4 and the UKTV’s Good Food channel, as well as Channel 4’s new digital service All 4. The partnership, brokered between Samsung’s media agency, Starcom MediaVest Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer STV has confirmed it will run in-depth General Election coverage including a live overnight results programme. On polling day (7 May) STV political editor Bernard Ponsonby will be joined by a panel of senior politicians, while the news channels journalists will report from count centres across Scotland, and work with ITN to deliver key developments from across the UK. The overnight programme will begin at 9:55pm and as polls close at 10am STV will have the results of a UK-wide exit poll, commissioned by ITV, BBC and Sky. The election coverage on STV includes the first Scottish TV debate in front Read full story › Source: The Drum...
Read More
Industry News