Posts made in March, 2015

on Mar 31, 2015

By Stephen Lepitak Heineken is to alter its global strategy which will include the union of its presence within Western, Central and Eastern Europe to form one European region and the combination of the chief marketing officer and chief sales officer role at global level. Jan Derck van Karnebeek, president central and Eastern Europe and global chief sales officer, will assume the position of chief commercial officer with Alexis Nasard, regional president, Western Europe and global chief marketing officer set to depart the company. Meanwhile Stefan Orlowski, currently president Americas, will lead the European region and the existing Africa Middle East region will Read full story › Source: The Drum...

on Mar 31, 2015

By Kaltrina Bylykbashi GfK’s UK Consumer Confidence Index has increased three points this month to 4, making the Index the highest it has been for over a decade. All five measures used to calculate the Index saw an increase this month. The ‘Major Purchase Index’, for example, has increased two points to -6, which is eight points higher than March 2014. Nick Moon, managing director of social research at GfK, says: “At +4, the Index is the highest it has been for almost 13 years, and it has gone up a striking eight points in just three months. “Reaction to the budget has this far been Read full story › Source: Marketing Week...

on Mar 30, 2015

By Minda Smiley Digital experience agency Siteworx based in Reston, Virginia, has appointed Greg Johnston as executive creative director. Previously, he served as executive creative director for Ogilvy Washington. In his new position, he will work with clients to help them redefine brand perceptions and extend their reach across new customer segments through creative storytelling that increases engagement and improves user experiences. Johnson will also be building a team of people to support his execution plan. Siteworx president and COO Ken Quaglio said: “Greg is a key senior hire who will help us further differentiate our services to new and existing clients by helping them reimagine Read full story › Source: The Drum...

on Mar 30, 2015

By Minda Smiley Santa Monica-based agency 180LA has announced its first-ever creative directors, Rafael Rizuto and Eduardo Marques. The pair previously worked as creative directors at Pereira O’Dell San Francisco after a two-year tenure at Ogilvy & Mather Brazil. The two will now report to 180LA chief creative officer William Gelner while managing creative direction across all disciplines for agency and client work. Of the new appointments, Gelner said: “Besides being two of the most highly awarded creative directors in the world, they bring an amazing amount of passion and energy to everything they touch. Their unique global perspective will be invaluable to us as more Read full story › Source: The Drum...

on Mar 30, 2015

By Minda Smiley Creative agency David&Goliath (D&G) has appointed Mike Geiger as managing partner and chief digital officer. In this role, he will be responsible for developing digital strategy, creative, integration, and content production. The hire is part of D&G’s growth plan and follows a recent string of executive promotions including Colin Jeffery’s appointment as chief creative officer. The agency has also recently won business for Jack in the Box, LG Mobile, and ZICO Coconut Water. Geiger previously served as president, chief integration officer, NA at J. Walter Thompson. Before that, he spent nearly nine years at Goodby, Silverstein & Partners. Of the appointment, Geiger said: “I’m really Read full story › Source: The Drum...