Posts made in March, 2015

on Mar 30, 2015

By Minda Smiley NBC News has launched an official account on Kik, a mobile-first chat network with more than 200 million users. The news division’s account will allow Kik users to find and share real-time news content tailored to topics of their choice. Users can search for and send a message to the username ‘NBCNews.’ After sending a keyword such as ‘politics’ or ‘technology,’ they will receive story and video content from the news site. NBC News will also be able to push messages to Kik users, including popular videos or breaking news items. Founded in 2009, Kik uses usernames as opposed to phone numbers on its Read full story › Source: The Drum...

on Mar 30, 2015

By Minda Smiley Clog-making company Crocs is launching a campaign called ‘Find Your Fun’ in an effort to try and rekindle the excitement around its once-popular shoes. The worldwide campaign, which is the brand’s largest marketing investment in its 12-year history, focuses on the product that made Crocs famous: the plastic clog. The ads feature the outline of a Crocs clog in a variety of ways – as a swimming pool, a fireworks display, and an island. “The clog is certainly what is synonymous with our brand,” said Terence Reilly, Crocs’ VP of global marketing. “Without borders and without language, we can show that Read full story › Source: The Drum...

on Mar 30, 2015

By Minda Smiley Pepsi’s Mountain Dew brand is bringing back its iconic slogan ‘Do the DEW’ as part of its inaugural global brand campaign. The campaign’s two videos both feature athletes. ‘Fireboard’ stars professional skateboarder Sean Malto while ‘Directions’ follows Olympic snowboarder Scotty Lago. The short films were produced in partnership with director Justin Lin, who is known for his work on The Fast & Furious franchise and the upcoming season of HBO’s True Detective. Simon Lowden, chief marketing officer for Pepsi Beverages North America, said: “Do the DEW is more than just an advertising slogan for Mountain Dew – it represents the attitude of a Read full story › Source: The Drum...

on Mar 30, 2015

By Stephen Lepitak Puma has announced a new partnership with the Italian Football Federation (FIGC) which will see it continue to operate as it’s lead partner and official technical supplier for all of its teams. The agreement will see the two organisations work on a number of projects to develop the image, profile and commercial value of FIGC, while Puma will continue to have the exclusive Master License to manage the Federation’s assets globally. Marketing investment will be allocated into youth development, women’s football and countering racism. Björn Gulden, chief executive, Puma, commented: “Extending this long standing partnership with the FIGC is extremely Read full story › Source: The Drum...

on Mar 30, 2015

By Direct Marketing News The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date. Read full story › Source: DM News...