Posts made in March, 2015

on Mar 30, 2015

By Minda Smiley Heineken has partnered with five-time Emmy award winner Neil Patrick Harris for the second time to help promote the brand’s ‘money back guarantee’ offer for its light beer. The two spots were created by Wieden+Kennedy New York. In ‘Money Back’, Harris tells viewers that Heineken Light is the best tasting light beer before humorously explaining that he personally won’t be giving anyone money back if they don’t agree. In ‘Fans’, a frustrated Harris is attacked by fans in a supermarket who know him as the guy from the Heineken Light ads to which he responds he is a ‘serious actor’ before accidentally Read full story › Source: The Drum...

on Mar 30, 2015

By John McCarthy Search giant Google has clashed with Rupert Murdoch’s News Corp media empire yet again, this time, laughing away – and addressing “inaccuracies” published in a Wall Street Journal piece claiming the firm is interfering with White House policy in a bid to influence the Federal Trade Commission (FTC) on its Google anti-trust investigation. On Google’s Public Policy Blog, a post written by Rachel Whetstone, senior vice president of communications and policy at Google, has disputed claims from Wall Street Journal article ‘Google Makes Most of Close Ties to White House‘ – published 24 March – claiming that the firm was Read full story › Source: The Drum...

on Mar 30, 2015

By Alison Millington The campaign will kick off in the lead up to Easter followed by a second launch of activity in June, focusing on outdoor and social media as part of £14m in media spend behind the Carlsberg portfolio in 2015. It is based on insights from a blind taste test commissioned by Carlsberg in 2013, which showed that 69% of participants expressed a preference of the taste of bottled Carlsberg Export over Stella Artois, the leading premium lager brand in the UK according to the latest data from Euromonitor. It also comes alongside a packaging refresh for Export, which is an effort to Read full story › Source: Marketing Week...

on Mar 30, 2015

By John McCarthy Now TV has launched a search engine advertising campaign enabling the firm to direct those enquiring about the service on Google directly after the airing of its ads to its website. The Sky-owned streaming service, in conjunction with wywy and iProspect, is to sync Now TV advert keywords with Google search in a bid to capture and retain consumers who actively look for ‘Now TV’ online after its ads air. Wywy’s SearchSync technology will look to upweight Now TV’s pay per clicks (PPC) to raise the firm’s Google rankings for up to three minutes after the brand’s adverts air on TV. Katie Manser, Read full story › Source: The Drum...

on Mar 30, 2015

By Minda Smiley The NCAA Tournament Elite Eight game between Kentucky and Notre Dame that aired on TBS on Saturday 28 March delivered the highest overnight rating for college basketball in cable television history, according to Nielsen. Turner Sports and CBS Sports’ exclusive coverage of the Regional Final doubleheader, which included Kentucky vs. Notre Dame and Wisconsin vs. Arizona, produced the highest rating for the Saturday Elite Eight game windows in 10 years. The Kentucky vs. Notre Dame telecast was up 53 per cent over last year’s comparable game. The Arizona vs. Wisconsin game saw a 24 per cent increases from the year prior. NCAA March Read full story › Source: The Drum...