Posts made in March, 2015

on Mar 30, 2015

By John McCarthy James Corden, the newly crowned host of ‘The Late Late Show’, has featured in a mock Calvin Klein underwear ad alongside former footballer and model David Beckham. The skit, created to promote Corden’s hosting of the show, sees the pair model tight white underwear in a number of poses. Corden juxtaposes the black and white film and its serious philosophical musings with interesting visuals. Read full story › Source: The Drum...

on Mar 30, 2015

By Wayne Arnold Thank you very much to everyone around the world who has watched, and hopefully learnt a little more about, this amazing region we called Asia in our #ManAboutAsia series. Writing, producing and filming the series over the last few months has really reinforced what we already knew: there are immense opportunities and challenges within this fantastic region. I’d like to thank everybody who supported the series. The feedback through the numerous emails, tweets, messages and general anecdotes we received has been incredibly rewarding. The most popular episode in the series has been our view on talent; I guess it is still everyone’s most Read full story › Source: The Drum...

on Mar 30, 2015

By John McCarthy Amazon has opened its ‘Home Services‘ initiative offering consumers access to local tradesmen and professionals across the US. The e-commerce giant has extended its product base to include the facilitation of over 700 professional services including tradesmen, tutors and repairmen directly from the site. From today (Monday 29 March), US consumers will be able to order services in the home improvement, lawn and garden, auto, computer and electronics and academic and tutorage categories. During the initial stages of the scheme, the firm looks to saturate Seattle, San Francisco, Los Angeles and New York with “high coverage,” Peter Faricy, vice-president of Amazon marketplace Read full story › Source: The Drum...

on Mar 30, 2015

By Gurjit Degun Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV’s Good Food shows for one year in a seven-figure deal. Read full story › Source: Campaign...

on Mar 30, 2015

By Stephen Lepitak Xaxis has agreed a deal to acquire mobile performance marketing company Action Exchange (ActionX). The WPP programmatic media platform will buy ActionX as it continues to grow its online digital revenue beyond last year’s total of $6.9bn or 36 per cent of its total group revenue. ActionX offers e-commerce and media subscription companies mobile first data, audience targeting and creative advertising technology, working with Hearst, Forbes and JackThreads. Based in New York, the company currently employs 25 people who will now join Xaxis as a result. WPP has previously set out the ambition for its digital revenue to reach 40 Read full story › Source: The Drum...