Posts made in March, 2015

on Mar 30, 2015

By Gurjit Degun Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business. Read full story › Source: Campaign...

on Mar 30, 2015

By Minda Smiley While more than three-quarters of marketers consider programmatic buying in mobile advertising to be an important development, relatively low numbers are actually purchasing ads programmatically, according to research from IAB. Based on feedback from 200 brand marketing executives, the data shows that two in five marketers agreed that mobile programmatic would help them reach their target audience; however, only 27 per cent are purchasing this way. Brand marketers are also showing an increased interested in the connected devices space, with 73 per cent interested in advertising opportunities with connected TVs. 69 per cent expressed interested in connected cars and 66 per cent Read full story › Source: The Drum...

on Mar 30, 2015

By Michael Feeley New Bailey, a planned mixed-use development on the banks of River Irwell, has been officially launched with a new website and new marketing collateral created by Cuckoo Design. The launch follows the acquisition of the City Wharf building, a 1970s office block which be demolished immediately and make way for the next stage of the scheme. New Bailey is planned as a “high value, high-density” mixed-use development and forms part of the twelve-year £650m Salford Central regeneration scheme that covers over 50 hectares of land in the city. Due for completion in 2018 the project is owned by English Cities Fund Read full story › Source: The Drum...

on Mar 30, 2015

By Michael Feeley New Bailey, a planned corporate centre on the banks of River Irwell, has been officially launched with a new website and new marketing collateral created by Cuckoo Design. The launch follows the acquisition of the City Wharf building, a 1970s office block which be demolished immediately and make way for the next stage of the scheme. New Bailey is planned as a “high value, high-density corporate centre” and forms part of the twelve-year £650m Salford Central regeneration scheme that covers over 50 hectares of land in the city. Due for completion in 2018 the project is owned by English Cities Fund Read full story › Source: The Drum...

on Mar 30, 2015

By Dan Grech Some people have asked me my thoughts on getting into domain trading so I’m collating my thoughts based on my experiences to date. Domain trading is often the topic of many ‘Make an easy $10K a month from home’ courses and webinars that seem to be rife on the internet. These always reminds me of Barry from Eastenders picking up a ‘Get Rich Quick’ book in the ’90s and look where he ended up… Don’t believe in ‘easy money’. The cash-flow you want comes with hard work at the right time and in the right field. It was a cold winter morning Read full story › Source: The Drum...