Posts made in March, 2015

on Mar 30, 2015

By Jennifer Faull Hellmann’s is launching a campaign in response to a Facebook comment from a fan who described the mayonnaise as “one of the greatest things ever created”. With a global media spend of £15m, the campaign is Hellmann’s biggest investment in over decade and marks the start of an ongoing strategy to create a unified global voice for the brand. Developed by Ogilvy & Mather London, the TV ad shows the Facebook post which sparked the activity before asking if it is really better than the lightbulb, rollercoaster faces or the internet. It ends on the tagline: “The greatest thing ever created. Apparently.” Responses to Read full story › Source: The Drum...

on Mar 30, 2015

By Nesh Pillay Comedy Central has chosen 31-year-old South African comedian, Trevor Noah, to take over The Daily Show after current host Jon Stewart, leaves later this year. The news was first broken by The New York Times this morning, though Noah confirmed the article shortly after via Twitter. No-one can replace Jon Stewart. But together with the amazing team at The Daily Show, we will continue to make this the best damn news show! — Trevor Noah (@Trevornoah) March 30, 2015 The comedian is currently a correspondent for the news-satire show, but has only made three appearances so far. His Read full story › Source: The Drum...

on Mar 30, 2015

By Natalie Mortimer DreamWorks Animation’s has partnered with road safety charity Brake for a national campaign to promote the DVD release of the Penguins of Madagascar film. For the initiative primary schools across the UK will work to teach parents and pupils about the health and social benefits of walking or cycling, and encourage them to collectively walk the distance from London to Madagascar, a total of 5,618 miles, over the summer term. To launch the partnership pupils at Albemarle Primary School in Wimbledon were this morning led on a walk by 8-year old actor Rhys Edwards, the star of the John Lewis Read full story › Source: The Drum...

on Mar 30, 2015

By Stephen Lepitak The annual SXSW festival has yet to begin on the occasion that The Drum meets with Belkin’s chief marketing officer, Kieran Hannon at the Four Seasons on a warm March morning. He is immediately cracking jokes and is very comfortable in the surroundings of the busy bar which is serving morning customers. Read full story › Source: The Drum...

on Mar 30, 2015

By Kaltrina Bylykbashi Released today (30 March), Heineken’s ‘Dream Island’ film follows the brand’s attempt to make dreams a reality. The film captures the journey of six consumers around the world who have been given the opportunity to fulfil their abandoned dreams, such as Ljsbrand and Anna from Holland who repair an abandoned sailboat and set off to travel the world. The YouTube spot shows consumers of the drink in a bar speaking about their dreams, with a tagline that states: “Most dreams never leave the bar.” Gianluca Di Tondo, global senior director for Heineken Brand says: “It is a human truth that we talk Read full story › Source: Marketing Week...